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    題名: Predicting the adoption of mobile financial services: The impacts of perceived mobility and personal habit
    作者: 吳豐祥
    Yen, Yung-Shen;Wu, Feng-Shang
    貢獻者: 科管智財所
    關鍵詞: Mobile financial services;Technology acceptance model;Perceived mobility;Personal habit
    日期: 2016-12
    上傳時間: 2017-06-28 15:16:01 (UTC+8)
    摘要: Mobile financial services (MFS) have become a critical issue in the financial sectors. An expanding application of mobile commerce, MFS play an important role in managing customer relationships. Thus, we proposed a model that incorporates three external variables—perceived enjoyment, perceived mobility, and personal habit—into the technology acceptance model (TAM) to assess the antecedents that influence continued usage intention in MFS. In addition, we examined the moderating effect of gender on customer relationships. Structural equation modeling was used, and 368 MFS users were investigated. The findings revealed that perceived mobility, personal habit, perceived usefulness, and perceived ease of use are the major antecedents that influence continued usage intention in MFS. However, perceived enjoyment is not significantly associated with intention. Moreover, gender moderates the relationships between the variables in the proposed model. Perceived mobility affecting usage intention will be stronger for men than for women, whereas personal habit affecting usage intention will be stronger for women than for men.
    關聯: Computers in Human Behavior, 65, 31-42
    資料類型: article
    DOI 連結: http://dx.doi.org/10.1016/j.chb.2016.08.017
    DOI: 10.1016/j.chb.2016.08.017
    顯示於類別:[科技管理與智慧財產研究所] 期刊論文

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