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    題名: Content characteristics of IPTV: Analysis of sensationalism, localism, and interactivity
    作者: 林翠絹
    Lin, Trisha T.C.;Zhou, Shuhua;Cui, Di
    貢獻者: 廣電系
    關鍵詞: IPTV;web TV;internet videos;content characteristics;sensationalism;localism;interactivity
    日期: 2014
    上傳時間: 2017-06-27 17:08:57 (UTC+8)
    摘要: This study combined observation and content analysis to examine professional Internet Protocol television (IPTV) content in terms of sensationalism, localism, and interactivity. Observational results found these videos were sensational, localized, and somewhat interactive. Content analysis showed that IPTV was different from traditional TV content in that it used more sensational sex and celebrity stories, used more tabloid packaging, and appealed more to emotions through vivid storytelling techniques, in both entertainment and news content. In addition, localism was reflected in the selection of geographically and culturally proximate stories. The ‘local hook’ was more important in news than in entertainment. This case utilized some interactive features and social media for redistributing and for promoting selected content, but it still lacked two-way user interactivity. Implications are discussed.
    關聯: Asian Journal of Communication, Vol.24, No.6, pp.549-566
    資料類型: article
    DOI 連結: http://dx.doi.org/10.1080/01292986.2014.927893
    DOI: 10.1080/01292986.2014.927893
    顯示於類別:[廣播電視學系] 期刊論文

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