政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/110194

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113311/144292 (79%)
Visitors : 50938578 Online Users : 978

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 理學院 > 應用數學系 > 期刊論文 > Item 140.119/110194

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/110194

Title:	New statistical analysis on marketing research with fuzzy data
Authors:	吳柏林 Wu, Berlin Juei Chao, Chen Wang, Chen-Song Lin, Hsin-Cheng
Contributors:	應數系
Keywords:	Decision making;Fuzzy statistics;Fuzzy data;Marketing research
Date:	2016-10
Issue Date:	2017-06-05 15:05:57 (UTC+8)
Abstract:	This research proposes new statistical methods for marketing research and decision making. The study employs a soft computing technique and a new statistical tool to evaluate people`s thinking. Because the classical measurement system has difficulties in dealing with the non-real valued information, the study aims to find an appropriate measurement system to overcome this problem. The main idea is to decompose the data into a two-dimensional type, centroid and its length (area). The two-dimensional questionnaires this study proposes help reaching market information.
Relation:	Journal of Business Research, Volume 69, Issue 6, pp.2176–2181
Data Type:	article
DOI 連結:	https://doi.org/10.1016/j.jbusres.2015.12.026
DOI:	10.1016/j.jbusres.2015.12.026
Appears in Collections:	[應用數學系] 期刊論文

Files in This Item:

File	Description	Size	Format
2176.pdf		277Kb	Adobe PDF2	602	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...