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Title:	牙醫連鎖企業強化核心競爭力之研究 : 以個案公司為例 Business model for dental clinic chain store
Authors:	蔡達源
Contributors:	林柏生蔡達源
Keywords:	牙科連鎖企業化經營口腔連鎖醫療連鎖牙科連鎖診所連鎖經營醫療商業模式
Date:	2015
Issue Date:	2017-06-01 09:50:59 (UTC+8)
Abstract:	對企業競爭力問題的研究一直是一個熱門的話題，但是對牙醫連鎖企業競爭力問題的研究文獻還是很少。究其原因如下：牙醫連鎖業是一個專門性很強的行業，其服務過程、市場特徵和產品特性有許多不同於一般性製造業和商業的地方。許多研究競爭力問題的文獻大多熱衷於一些重要的產業或帶共同性多一些的產業的企業競爭力問題的研究。本文以連鎖企業管理、核心競爭力理論、價值鏈理論為基本的分析基礎，對牙醫連鎖企業的經營環境和經營現狀作深入研究，探討個案牙醫連鎖企業的競爭力狀況、構成要素、影響因素；對牙醫連鎖企業的價值鏈做深入分析，提出建立基於價值鏈的牙醫連鎖企業的核心競爭力體系的基本觀念和提升其核心競爭力的途徑和方法。
Reference:	參考文獻 [1]王美音譯, (民87), "知識創新之泉：智價企業的經營, " 遠流出版， Dorothy Leonard-Barton原著。 [2]張新華，範憲, (2002), "識別、構建和保持企業核心競爭力, " 復旦學報, (5). [3]Barney, Jay B., (2001), "Resource-based theories of competitive advantage:A ten-year retrospective on the resource-based view, " Journal of Management, Vol.27,pp.643-650. [4]Coombs, R., (1996), "Core competencies and the strategic management of R&D, " R&D Management, 26 (4). [5]Gallon, M., Stillman, M. and , D. Coates, (1995), "Putting Core Competency Thinking Into Practice," Research Technology Management,Vol. 38 No. 3, May–June , pp. 20–28. [6]Patel, P. and K. Pavitt, (1994), "National Innovation Systems: Why they are Important,and how they might be Measured and Compared," Economics of Innovation and New Technology, 3: 77-95. [7]Porter . Michael E., (1987), “From Competitive Advantage to Corporate Strategy," Harvard Business Review 43. [8]Porter. Michael E., (1996), "What is Strategy?" Harvard Business Review, pp. 61-78. [9]Prahalad, C. K. and G. Hamel, (1990), "The Core Competence of the Corporation, " Harvard Business Review, May-June. [10]Raffa, M. and G. Zollo, (1994), "Sources of innovation & professionals in small innovative firms," International Journal of Technology Management, 9, Nos 3/4, 481-496. [11]Sanchez, Ron, Aime Heene, and Thomas Howard, (1996) "Dynamics of Competence-Based Competition, " Pergamon Press, May . [12]Teece, David J., Gary Pisano and Amy Shuen, (1997), "Dynamic Capabilities and Strategic Management," Strategic Management Journal, Vol. 18, No. 7. , pp. 509-533.
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 100932422
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0100932422
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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