English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113656/144643 (79%)
Visitors : 51713371      Online Users : 642
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/109629


    Title: 綠建築、廣告、溢價之關聯性研究
    Authors: 陳奉瑤
    Contributors: 地政系
    Keywords: 綠建築;綠溢價;廣告
    green building;sustainable property;green premium;advertisement
    Date: 2015
    Issue Date: 2017-05-17 10:26:19 (UTC+8)
    Abstract: 綠建築因為其特殊的功能性，相關研究多肯定綠建築溢價之存在，而有較高的價值，但臺灣推行十餘年之供給量仍相當稀少。本研究以新北市之住宅交易為對象，透過預售與轉售資料之實證分析，探討我國綠建築的價格效果係導因於建築成本推升，或消費者肯認之需求所致。並藉由廣告文案的彙整，由綠建築銷售廣告內容中提及之各項特性，計算廣告綠度，進一步討論綠建築廣告與綠溢價之關係。研究結果顯示，綠建築之溢價，雖同時受成本推升與需求推動的影響，但綠建築並非廣告要角，住宅市場的建案廣告只關心「是否綠」，而非「有多綠」。
    Green building provides more comfortable environment for human life, so most researches point out that it has a premium than other non-green structure. But in Taiwan, the market of real estate has little green building(EEWH Building), even urban regeneration and new city development were frequent for several years. This study will find out the green premium in New Taipei City, and discuss which construction cost or market demand cause the green premium. Besides sale data, we use advertisement of EEWH building as data to analysis the green price effect in the market of real estate. We calculate a point about how green the advertisement is. The result shows EEWH Building has green premium, and the premium of first-hand sale is more than second-hand sales evenly. The premium causes by both cost and demand. The advertisement data indicates that the market only care about “It is green”, not “How green it is”.
    Relation: MOST 103-2410-H-004-186
    Data Type: report
    Appears in Collections:[地政學系] 國科會研究計畫

    Files in This Item:

    File Description SizeFormat
    103-2410-H-004-186.pdf1261KbAdobe PDF2892View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback