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    Title: 探討世代群建構大稻埕作為創意街廓之平台機制
    Exploring the platform mechanism of sedai group to develop Dadaocheng into a creative city
    Authors: 吳宛倩
    Wu, Wan-Chien
    Contributors: 溫肇東
    Wen, Zhao-Dong
    吳宛倩
    Wu, Wan-Chien
    Keywords: 世代群
    大稻埕
    創意城市
    平台機制
    Sedai group
    Dadaocheng
    Creative city
    Platform mechanism
    Date: 2017
    Issue Date: 2017-05-01 11:27:13 (UTC+8)
    Abstract: 1980年後工業時代,全球經濟轉向以服務和商業經濟為主,全球化影響在地經濟,傳統產業式微,迫使傳統城市面對空間重組之議題,並且回應市民的新需求。大稻埕曾是人文薈萃的寶地,更是台灣的的經濟中心,如今卻面臨相同的問題。此時,世界各地颳起文化創意產業的風潮,英國的成功經驗,讓文創產業成為各國眼中振興經濟的一帖良藥。台灣亦陸續出現相關政策,從社區總體營造到都市再生前進基地計劃,到後來出現民間單位世代群。世代群提出創業育成、街區營造、文化運動三大目標,用不同角度提供一個重塑都市形象的解答。

    Landry用都市規劃的角度提出「創意平台」之概念,他認為創意平台串連散落城市各地的創意能量,帶領城市轉型。本研究以陳威如與徐卓軒提出的「平台機制設計方法」做為理論基礎,檢視世代群是否達到Landry提出的「創意城市七項要件」。本研究希望透過研究結果,回答下述三個研究問題:(1)世代群推動創意平台之平台機制如何運作?(2)世代群內部運作具備哪些創意街廓之要件?(3)世代群與大稻埕他者關係,如何促進大稻埕發展為創意街廓?

    本研究得到的初步結論:(1)世代群透過嚴格的身份認證機制,控管平台品質,再對被補貼方釋出優渥的補貼政策,吸引其進入平台後,建立其歸屬感增加黏著度。(2)多元的創意人才與中高度的授權組織文化,讓組織與地方保持創新活力。(3)對內於地方深耕經營,並與他者相互合作,孕育共同地方認同感;對外打造國際藝術節,建立內外部認同感。
    In the 1980s, known as post-industrial society, service industry and the commercial economy started to dominate the global economy. Globalization affected the local economy which leads to a decline of traditional industries, and the issue of space reorganization was raised in the traditional cities, and responded to the new demands of the residents. Dadaocheng used to be the cultural and economic center of Taiwan, but nowadays it stuck in the same transformation issue.

    In the same time, cultural and creative Industry was booming around the world, and the UK successful experience made the cultural and creative Industry become the solution to stimulating the economy in every country. Relevant policies were made in Taiwan as well, such as Integrated Community Development, Urban Regeneration Station, and Sedai Group-a private sector later appeared. Sedai Group proposed three objectives, including creativity cultivation, community development, and cultural movement to provide a solution to reshaping the image of a city from a different perspective.

    Landry proposed the concept of Creative Platform from the perspective of urban planning. He argued that the Creative Platform reorganized the creative energy scattered in the city and led the city transformation. This study takes the Platform Mechanism design method proposed by Chen and Yu as the theoretical basis, and check out did Sedai Group achieved the seven elements of Creative City which proposed by Landry. This study tries to answer the following three questions with the research findings: (1) How does the Platform Mechanism of Creative Platforms promoted by Sedai Group operate? (2) What are the internal operating elements Sedai Group possess to become a Creative Platform? (3) How does the relationships of Sedai Group with other sectors urge Dadaocheng to become a creative city?

    The preliminary conclusions of this study are as follows: (1) Sedai Group uses the strict identity authentication mechanism to control the quality of the platform, offers the preferential subsidy policy to attract the subsidy side to join the group, and establishes the sense of belonging to increase the user’s stickiness. (2) Multiple creative talents and the medium-to-high-altitude empowered organizational culture to allow the organization and the city sustain their creativity. (3) Richly cultivate the city and cooperate with other organizations to nurture local identity domestically, and organize international festivals to establish the internal and external identity.
    Reference: 壹、 英文文獻

    一、 專書
    1. Florida, R. (2002). The rise of the creative class: And how it`s transforming work, leisure, community and everyday Life. New York: Brilliance Audio.
    2. Landry, C. (2000). The Creative city: A toolkit for Urban innovators. London: Earthscan.
    3. Yin, R. (1994). Case study research: Design and methods. Thousand Oaks: Sage Publications.

    二、 期刊
    1. Armstrong, M. (2006). Competition in two-sided markets. The RAND Journal of Economics, 37( 3), pp. 668-691.
    2. Benbasat, I., Goldstein, D.K., & Mead, M. (1987). The Case Research Strategy in Studies of information Systems. MIS Quarterly, 3 (11), pp. 386-396.
    3. De Propris, L., & Hypponen, L. (2008). 11. Creative clusters and governance: the dominance of the Hollywood film cluster. Creative Cities, Cultural Clusters and Local Economic Development: Knowledge, creative industries and local economic development, pp. 258. 
    4. Eisenmann, T., G. Parker, and Alstyne, M.V. (2006). Strategies for two-sided markets. Harvard Business Review, 84 (10), pp. 92-101.
    5. Evans, D. S. and Schmalensee, R. (2007). Catalyst code: The strategies behind the world`s most dynamic companies, Boston, Mass: Harvard Business School Press.
    6. Hall, P. (2000). Creative cities and economic development. Urban Studies, 37(4), pp. 639-649.
    7. Hospers, G.J. (2003). Creative Cities in Europe: Urban Competitive in the Knowledge Economy. Intereconomics, 38(5), pp. 260-269.
    8. Rochet, J.C. &Tirole, J. (2003). Platform competition in two-sided markets. Journal of the European Economic Association, 1(4), pp. 990-1029.

    貳、 中文文獻

    一、 專書

    1. CAMBOBAG.(2014).大稻埕的創新遊戲.台北市:開學文化.
    2. Florida, R.(2003).創意新貴:啟動新新經濟的菁英勢力.鄒應瑗譯.台北市:寶鼎.
    3. Florida, R.(2006).創意新貴II:城市與創意階級.傅振焜譯.台北市:日月文化.
    4. Landry, C.(2008).創意城市:打造城市創意生活圈的思考技術.楊幼蘭譯.台北市:馬可孛羅文化.
    5. Landry, C.(2014).創意平台:臺北,邁向城市3.0.姚孟吟譯.台北市:台北市都市更新處.
    6. Porter, M.(1996).國家競爭優勢(上).李明軒,邱如美譯.台北市:天下文化.
    7. 白秀雄.(1992).社會工作.台北市:三民書局.
    8. 吳思華.(2000).策略九說:策略思考的本質.台北市:臉譜出版.
    9. 李天鐸、邱誌詠等人.(2011).文化創意產業讀本:創意管理與文化經濟.台北市:遠流出版事業.
    10. 邱于芸.(2012).故事與故鄉:創意城市的十二個原型.台北市:遠流出版事業.
    11. 徐逸鴻.(2013).圖說日治台北城.台北市:貓頭鷹出版.
    12. 莊永明.(2004).活!該如此莊永明七十自述.台北市:遠流出版事業.
    13. 莊永明.(2015).大稻埕逍遙遊. 台北市:霞海城隍廟.
    14. 陳宏民與胥莉.(2007).雙邊市場:企業競爭環境的新視角.上海:上海人民出版社.
    15. 陳威如與余卓軒.(2013).平台革命:席捲全球社交、購物、遊戲、媒體的商業模式創新.台北市:商周出版.
    16. 陳威如與王詩一.(2016).決勝平台時代:第一本平台化轉型實戰攻略.台北市:城邦商業周刊.
    17. 陳萬淇.(1992).個案研究法.台北市:華泰.
    18. 蔡宏進.(2005).社區原理.台北市:三民書局.

    二、 會議專刊或研討會論文

    1. 林厚成.(2013).從英國發展創意產業的經驗談本市建構文化創意城市之作為.102年臺中市政府自行研究報告.
    2. 邱于芸.(2011).無中生有-建構一個以人為本的創意城鄉敘事學.2011文化創意產業發展研討會.
    3. 陳其南.(1996).臺灣地區推動社區總體營造的經驗.財團法亞太經學術基會.中華民國社區教育學會國臺灣師範學社會教育學系暨成教育研究中聯合主辦之「1996年國際社區教育」國際研討會.
    4. 陳其南.(1996).地方文化與區域發展。地方文化與區域發展研討會論文集, 台中市:國立中興大學都市計畫研究所.


    三、 雜誌與期刊

    1. 王靜儀.(2015).文化創意產業的虛與實.科學發展506(2).
    2. 呂昆樺.(2014).創意城市競爭力指標建構之研究.遠東學報31(2).
    3. 周志龍.(2003).後工業台北多核心的空間結構化及其治理政治學.地理學報(34) ,頁1-18.
    4. 盛壘.(2007).從國際創意城市的特徵看中國創意城市的發展.城市(10),
    頁30-33.
    5. 陳其南與陳瑞華.(1988).台灣社區總體營造之回顧.研考報導季刊(41),
    頁21-37.
    6. 陳亮全.(2000).近年台灣社區總體營造之展開.住宅學報9(1),頁61-77.
    7. 陳德釗與黃皇龍.(2013)數位出版業的經營模式:雙邊市場觀點.東吳經濟商學學報(82),頁 93-109
    8. 劉啟與李明志.(2008).雙邊市場與平台理論研究綜述.經濟問題(7),頁17-20.
    9. 劉維光.(2015).台南市就成歷史區域街廓與巷弄文理保存再生之探討.都市與計劃43(2),頁143-155.

    四、 學位論文

    1. 丁家鵬.(2005).台灣地方城市創意競爭力之比較研究.台北市:國立政治大學企業管理研究所碩士論文.
    2. 王姿婷.(2011).從價值共創與地方資本觀點探討台灣地方經營 :以宜蘭冬山河計畫三十年發展為例.台北市:國立政治大學科技管理研究所碩士論文.
    3. 林青青.(2012).以創以城市觀點探討台南市中西區近十年的城市變化.台北市:國立政治大學科技管理研究所碩士論文.
    4. 林曉雯.(2014).在歷史街區合作創業-以大稻埕為場景的大藝埕實踐計畫. 台北市:國立臺北藝術大學藝術行政與管理研究所碩士論文.
    5. 韋文豐.(2013).建構美食的創意城鄉之探討-以宜蘭為例.台北市:國立政治大學科技管理研究所碩士論文.
    6. 陳子恩.(2015).平台商業模式對智慧資本投資及企業價值影響-以台灣資訊服務業為例. 台北市:國立政治大學企業管理研究所碩士論文.
    7. 彭毓文.(2007).運用社會資本對推動社區發展之研究.台北市:國立政治大學地政研究所碩士論文.
    8. 蔡佩錞.(2012).大稻埕變大藝埕:文化創業者的中介與拼湊行為.台北市:國立政治大學科技管理研究所碩士論文.

    五、 網路資料
    1. UK Trade & Investment.(2008).英國創意產業介紹. 取自:http://portal2.ntua.edu.tw/~dc/files/F04_6.pdf
    2. Vincent Lu.(2009/8/11).大稻埕(一):浴火重生的鳳凰「屈臣氏大藥房」.取自Vincent的網路日誌:http://blog.udn.com/vincent1070/3216265
    3. 台北市都市更新處 .都市再生前進基地推動指標. 取自:http://uro.gov.taipei/public/Attachment/46231701111.pdf
    4. 台北市空屋地圖. 取自:https://moeagis.carto.com/viz/79274676-7883-11e6-837d-0e3a376473ab/embed_map
    5. 萬蓓琳.(2002/12/13).短短800公尺創造4,400億財富--迪化街商道啟示錄.取自 今周刊:http://www2.inmjh.kh.edu.tw/th187/n91123.htm
    6. 游筱燕.(2016/07/06).大稻埕文藝復興,被遺忘的老台北地下金庫。老店展現新面貌,為世代傳承帶來新活力.取自 財訊雙週刊第506 期:http://www.wealth.com.tw/article_in.aspx?nid=8349&pg=1
    7. 白舒樺.(2015/11/29).周奕成的人生革命!大稻埕賣小藝,找回1920年代風華.取自 三立新聞台:http://www.setn.com/News.aspx?NewsID=102873
    Description: 碩士
    國立政治大學
    科技管理與智慧財產研究所
    102364109
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1023641091
    Data Type: thesis
    Appears in Collections:[Graduate Institute of TIPM] Theses

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