English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113303/144284 (79%)
Visitors : 50799929      Online Users : 823
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/108879


    Title: The Competition and Franchise Decision in Fast-Food Industry: Empirical Results in Taiwan
    Other Titles: 連鎖速食店的競爭決策：以台灣實證結果為例
    Authors: 甯方璽;王信實;李文傑;邵建騰
    Ning, Fang-Shii;Wang, Shinn-Shyr;Lee, Wen-Chieh;Shao, Chien-Teng
    Contributors: 地政系
    Keywords: 區域策略;特許經營;速食業;競爭
    Competition;Fast-food Industry;Franchising;Location Strategy
    Date: 2016-05
    Issue Date: 2017-04-17 11:44:38 (UTC+8)
    Abstract: 速食連鎖業佔台灣餐飲市場總額已超過30%，也變成餐飲消費市場最具影響力之一類，過去已有文獻探討影響速食業獨特銷售主張的因素，像是描述在地方上的競爭力，也有研究提到特許經營是解決速食業總部和餐廳之間資訊不對稱最常見的方法，雖然競爭和特許經營的議題在台灣速食業非常重大，但是大部分的研究都著重在歐洲和美國地區；因此，本研究以探討速食業在台灣的獨特性來填補這個缺口，結果顯示速食店多集中在人口密集的區域而不是較多年輕人的地方，也指出當市場規模夠大或孩童比例高時，摩斯漢堡傾向於搬離麥當勞；而麥當勞往往開在人口較少的地區，但與分店提供的配套服務低度相關。
    With shares over 30% in the restaurant market, the fast-food industry has recently become one of the most influential restaurant businesses of Taiwan. The literature has discussed factors that affect the USP (Unique Selling Point) of fast-food companies such as the state of how vigorous the local competition is, furthermore some studies mentioned that a franchise system is the most common solution to the problem of asymmetric information between headquarters and restaurants for the fast-food industry. Although the competition and franchising issues are significant in the Taiwanese fast-food industry, most empirical studies are focused on cases in Europe and America. This study fills that gap by exploring empirically the unique features of this industry in Taiwan. The results show that more fast-food outlets are concentrated in more crowded districts compared to those where the population of the area is mostly the younger society. The analysis also indicate that MOS Burger tends to move away from McDonald`s when the market size is large or when proportion of children in the district is high. Finally, McDonald`s in Taiwan tends to franchise the outlets in districts which are less populated, but have a low correlation with the auxiliary services provided by outlets.
    Relation: 台灣土地研究, 19(1), 39-68
    Data Type: article
    Appears in Collections:[地政學系] 期刊論文
    [經濟學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    39-68.pdf1608KbAdobe PDF2527View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback