政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/108146
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113648/144635 (79%)
造访人次 : 51571696      在线人数 : 957
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/108146


    题名: 廣告遊戲中的互動性與食物類別對兒童飲食攝取的影響
    The effects of interactivity and food categories of an advergame on actual food intake among children
    作者: 張景婷
    Chang, Ching Ting
    贡献者: 林日璇
    張景婷
    Chang, Ching Ting
    关键词: 廣告遊戲
    互動性
    食物攝取
    角色代入感
    Advergame
    Interactivity
    Food intake
    Identification
    日期: 2017
    上传时间: 2017-04-05 15:42:55 (UTC+8)
    摘要: 隨著兒童的肥胖問題日漸嚴重，專家學者開始紛紛探究問題的根源為何，文獻指出「垃圾食物的廣告」是重要原因，當中又以廣告遊戲（Advergame）的娛樂、互動與接觸時間長等特質更讓人擔心。

    本研究以實際測量食物攝取量的方式來檢驗兒童在接觸不同食物商品（健康食物、非健康食物、無食物）的廣告遊戲後，是否會受到遊戲中該食物種類的影響，進而攝取較多遊戲中出現的食物。另外，本研究加入重要的遊戲特質「互動性」與「角色代入感」（Identification），進一步來檢驗其對食物攝取量的影響。

    研究結果顯示，相較於接觸「無食物廣告遊戲」的兒童，接觸「健康食物廣告遊戲」的兒童顯著攝取了更多健康食物。另外，互動性的存在與否雖無法直接影響兒童食物攝取量的多寡，但卻可以增強兒童對遊戲角色的代入感，進一步增加食物攝取量。
    參考文獻: 一、中文
    1.謝明玲（2013.03）。〈搶救胖小孩〉，《天下雜誌》, 518。

    2.欒雯婷（2010）遊戲式廣告效果的探討：遊戲娛樂性高低與一致性（遊戲內容─ 產品特性）對廣告記憶與態度的影響。國立政治大學廣告所 碩士班論文。

    3.張玉佩、邱馨玉（2010）。〈遊戲媒體文化之男性氣概探索:文本結構與玩家詮釋〉,《傳播與社會學刊》,12: 111-145。

    4.網路行銷還可以玩出什麼名堂?遊戲式廣告你玩過沒?上網日期:105 年 01 月 10 日 http://1758.cc/3_blog/Index_Default.aspx?MPDno=67566&aid=26915

    二、英文

    1.Alice Park (2012, January 10). Can Online Games Influence What Kids Eat?
    Time. Retrieved from http://healthland.time.com/2012/01/10/how-online-
    gamescan-influence-what-kids-eat/

    2.Avena, N. (2013, Jan 23). Mind Your P’s and (Food) Cues. Psychology Today.
    Retrieved from https://www.psychologytoday.com/blog/food-junkie/201301/mi nd-your-p-s-and-food-cues-0

    3.Bettelheim, B. (1989). The Uses of Enchantment: The Meaning and Importance of Fairy Tales. New York: Vintage Books.

    4.Basil, M. D. (1996). Identification as a mediator of celebrity effects. Journal of Broadcasting & Electronic Media, 40(4), 478-495.

    5.Boynton-Jarrett, R., Thomas, T. N., Peterson, K. E., Wiecha, J., Sobol, A. M., & Gortmaker, S. L. (2003). Impact of television viewing patterns on fruit and vegetable consumption among adolescents. Pediatrics, 112(6), 1321-1326.

    6.Bucy, E. P., Kim, S. C., & Park, M. C. (2011). Host selling in cyberspace: Product personalities and character advertising on popular children’s websites. New media & Society, 13(8), 1245-1264.

    7.Boyland, E. J., Harrold, J. A., Kirkham, T. C., Corker, C., Cuddy, J., Evans, D., ... & Halford, J. C. (2011). Food commercials increase preference for energy-dense foods, particularly in children who watch more television. Pediatrics, 128(1), e93- e100.

    8.Centers for Disease Control and Prevention (2015). Childhood Obesity Causes & Consequences. Retrieved January 8, 2016, from http://www.cw.com.tw/article/ article.action?id=5047893#

    9.Coon, K. A., Goldberg, J., Rogers, B. L., & Tucker, K. L. (2001). Relationships between use of television during meals and children`s food consumption patterns. Pediatrics, 107(1), e7-e7.

    10.Cohen, J. (2001). Defining identification: A theoretical look at the identification of audiences with media characters. Mass communication & Society, 4, 245-264.

    11.Dias, M., & Agante, L. (2011). Can advergames boost children`s healthier eatin g habits? A comparison between healthy and non‐healthy food. Journal of Consumer Behaviour, 10(3), 152-160.

    12.de la Hera Conde-Pumpido, T. (2014). Persuasive Structures in Advergames.
    Conveying Advertising Messages through Digital Games. Utrecht, Dutch:
    Utrecht University.

    13.Eyal, K., & Rubin, A. M. (2003). Viewer aggression and homophily,
    identification, and parasocial relationships with television characters.
    Journal of Broadcasting & Electronic Media, 47(1), 77-98.

    14.Folkvord, F., Anschütz, D. J., Buijzen, M., & Valkenburg, P. M. (2013).The
    effect of playing advergames that promote energy-dense snacks or fruit
    on actual food intake among children. The American journal of clinical
    nutrition, 97(2), 239-245.

    15.Haugtvedt, C. P., Machleit, K. A., & Yalch, R. (2005). Online consumer
    psychology: understanding and influencing consumer behavior in the
    virtual world. United States: Psychology Press.

    16.Hefner, D., Klimmt, C., & Vorderer, P. (2007). Identification with the player
    character as determinant of video game enjoyment. In L. Ma, M.
    Rauterberg, & R. Nakatsu (Eds.), International Conference of
    Entertainment Computing (pp. 39– 48). Berlin: Springer.

    17.Herman, C. P., & Polivy, J. (2008). External cues in the control of food
    intake in humans: the sensory-normative distinction. Physiology &
    Behavior, 94(5), 722-728.

    18.Harris, J. L., Speers, S. E., Schwartz, M. B., & Brownell, K. D. (2012).US
    food company branded advergames on the internet: children`s exposure and effects on snack consumption. Journal of Children and Media, 6(1), 51-68.

    19.Jose, P. E., & Brewer, W. F. (1984). Development of story liking: Character
    identification, suspense, and outcome resolution. Developmental Psychology, 20(5), 911.Keats, J. (2001, Oct 1).

    20.Jargon Watch. Wired. Retrieved from http://www.wired. com/ 2001/10/jargon-watch-75/

    21.Klimmt, C., Hefner, D., & Vorderer, P. (2009). The video game experience as ‘‘true’’ identification: A theory of enjoyable alterations of players’ self-perception. Communication Theory, 19, 351–373.

    22.Klimmt, C., Hefner, D., Vorderer, P., Roth, C., & Blake, C. (2010). Identification with video game characters as automatic shift of self-perceptions. Media Psychology, 13(4), 323-338.

    23.Livingstone, S. M. (1998). Making sense of television: The psychology of audience interpretation. NewYork: Routledge.

    24.Lee M, Youn S. (2008). Leading national advertisers’ uses of advergames. Journal of Current Issues and Research in Advertising, 30(2): 1–13.

    25.Lifshitz, F. (2008). Obesity in Children-Review. J Clin Res Pediatr Endocri, 1(2):53-60.

    26.Lee, M., Choi, Y., Quilliam, E. T., & Cole, R. T. (2009). Playing with food: Content analysis of food advergames. Journal of Consumer Affairs,43(1), 1 29-154.

    27.Lin, J.-H. (2013a). Do video games exert stronger effects on aggression than
    film? The role of media modality and identification on the association of
    violent content and aggressive outcomes. Computers in Human Behavior, 29, 535–543.

    28.Lin, J. H. (2013b). Identification matters: A moderated mediation model of
    media interactivity, character identification, and video game violence on
    aggression. Journal of Communication, 63(4), 682-702.

    29.Nederkoorn, C., & Jansen, A. (2002). Cue reactivity and regulation of food
    intake. Eating Behaviors, 3(1), 61-72.

    30.Nairn A, Fine C. 2008. Who’s messing with my mind? The implications of
    dual‐process models for the ethics of advertising to children. International Journal of Advertising. 27(3), 447–470.

    31.Oatley, K. (1994). A taxonomy of the emotions of literary response and a
    theory of identification in fictional narrative. Poetics, 23, 53–74.

    32.Peng, W., Lee, M., & Heeter, C. (2010). The effects of a serious game on
    role‐taking and willingness to help. Journal of Communication, 60(4),
    723-742.

    33.Pempek, T. A., & Calvert, S. L. (2009). Tipping the balance: use of
    advergames to promote consumption of nutritious foods and beverages by
    low-income African American children. Archives of Pediatrics &
    Adolescent medicine, 163(7), 633-637.

    34.Panic, K., Cauberghe, V., & De Pelsmacker, P. (2013). Comparing TV ads
    and advergames targeting children: the impact of persuasion knowledge on
    behavioral responses. Journal of Advertising, 42(2-3), 264-273.

    35.Raney, Arthur A., Laura M. Arpan, Kartik Pashupati, and Dale A. Brill (2003). At the Movies, on the Web: An Investigation of the Effects of Entertaining and Interactive Web Content on Site and Brand Evaluations, Journal of Interactive Marketing, 17(4), 38–53.

    36.Rifon, N. J., Taylor Quilliam, E., Paek, H. J., Weatherspoon, L. J., Kim, S. K.,& Smreker, K. C. (2014). Age-dependent effects of food advergame brand integration and interactivity. International Journal of Advertising, 33 (3), 475-508.

    37.Salen, K., & Zimmerman, E. (2004). Rules of Play: Game Design Fundamentals. Cambridge, MA: MIT Press.

    38.Signorielli N, Lears M. Television and children’s conceptions of nutrition:
    unhealthy messages. Health Communication, 4, 245–257. Smith, K. A. (2011, October).

    39.Selling Your Soul for Fun and Profit: The 10 Best Advergames. PASTE. Retrieved from https://www.pastemagazine.com/blogs/lists/2011/10/selling-your-soul-for-fun-and-profit-the-10-best-advergames.h tel

    40.Straubhaar, J., & LaRose, R. (1996). Communications media in the information society. Belmont, CA: Wadsworth.

    41.Tamborini, R., Bowman, N. D., Eden, A., Grizzard, M., & Organ, A. (2010). Defining media enjoyment as the satisfaction of intrinsic needs. Journal of Communication, 60(4), 758-777.

    42.Vorderer, P., Klimmt, C., & Ritterfeld, U. (2004). Enjoyment: At the heart of media entertainment. Communication Theory, 14(4), 388-408.

    43.Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Effects of prominence, involvement, and persuasion knowledge on children`s cognitive and affective responses to advergames. Journal of Interactive Marketing, 26(1), 33-42.

    44.Williams, J. D., & Qualls, W. J. (1989). Middle‐class black consumers and
    intensity of ethnic identification. Psychology & Marketing, 6(4), 263-286.

    45.Woodward, D. R., Cumming, F. J., Ball, P. J., Williams, H. M., Hornsby, H., & Boon, J. A. (1997). Does television affect teenagers’ food choices? Journal of Human Nutrition and Dietetics, 10(4), 229-235.

    46.Weber, K., Story, M., & Harnack, L. (2006). Internet food marketing strategies
    aimed at children and adolescents: A content analysis of food and beverage brand websites. Journal of the American Dietetic Association, 106(9), 1463–1466.

    47.Waiguny, M., & Terlutter, R. (2010). Entertainment in Advergames and its Influence on Brand-Related Outcomes for Children. Advances in Advertising Research, (Vol.1, 171-186).
    描述: 碩士
    國立政治大學
    傳播學院傳播碩士學位學程
    103464031
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0103464031
    数据类型: thesis
    显示于类别:[傳播學院傳播碩士學位學程] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    403101.pdf3160KbAdobe PDF2143检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈