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Title:	深度旅遊的價值共創之研究—以趣吧旅行社為例 A study of value co-creation in in-depth travel industry: the case of Tripbaa online travel agency
Authors:	汪峻濋 Wang, Joseph
Contributors:	吳豐祥 Wu, Feng Shang 汪峻濋 Wang, Joseph
Keywords:	價值共創深度旅遊旅遊新創服務創新旅行業 Value co-creation In-depth travel Travel innovation Service innovation Travel agency
Date:	2017
Issue Date:	2017-04-05 15:36:02 (UTC+8)
Abstract:	網際網路與行動運算興起改變了人類的消費行為模式，消費者/顧客因為科技的進步而更方便、更願意分享其使用的經驗與意見，並且在價值加值過程中的角色也起了變化，顧客與企業藉由共同生產而創造更多的價值。在競爭激烈的旅遊市場中，強調旅遊體驗訴求的深度旅遊業亦受到了很大的衝擊。本研究探討深度旅遊之價值共創的方法與價值內涵，並以趣吧旅行社為深入個案研究的對象，所得到的主要研究結論如下：結論一、深度旅遊業者之員工的觀察力和人文素養越高，則其所設計與開發的商品，越能凸顯深度旅遊的特性與價值。結論二、深度旅遊業者之顧客，若越符合業者定義之目標客群，則越能夠在深度旅遊之中獲得新知、感受、與自我提升。結論三、深度旅遊業者透過事前期望服務與實際感受服務的管理，建立共創價值。結論四、深度旅遊業者在與顧客共創價值時，會善用達人做為重要的互動介面，並以顧客與達人間的旅遊體驗做為其提升共創價值的基礎。結論五、深度旅遊業者會透過有效的風險告知與危機處理機制來提升顧客的實際服務感受。 Internet service and mobile computing changing the patterns of the consumer behavior. Consumer or customer are more willing to share their experiences and opinions because of advances in technology, and their role in value-adding process has changed. Customers and enterprises create more value by co-production. In the highly competitive tourism market, emphasizing the depth of travel experience demands of tourism has also been a great impact. This study explores the value of in-depth tourism and the connotation of value co-creation; and study the case of Tripbaa on-line travel agency. The main conclusions are as follows: 1.The deeper the observation and the humanistic accomplishment of the employees of the in-depth travel industry, the more services they design and develop can highlight the characteristics and value of in-depth travel. 2.In-depth tourism customers, if more in line with industry-defined target customer base, the more able to get new knowledge, experience, and ego-enhancement. 3.In-depth travel agency create value through the expectations of the service and the actual experience of service management. 4.In value co-creation, travel agency will make good use of experts as an important interactive interface, and enhance the value which created by travel experience of customers and travel experts. 5.In-depth travel agency will be through effective risk notification and crisis management mechanism to enhance the customer`s actual service experience.
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Description:	碩士國立政治大學經營管理碩士學程(EMBA) 103932117
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0103932117
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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