政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/106860
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113311/144292 (79%)
造訪人次 : 50932381      線上人數 : 972
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/106860


    題名: OTT興起與電信產業發展—以中華電信「中華影視」為例
    OTT business and telecom industry—a case of CHT video of Chunghwa Telecom
    作者: 蔡卓芬
    Tsai, Cho-Fen
    貢獻者: 吳文傑
    Wu, Jack
    蔡卓芬
    Tsai, Cho-Fen
    關鍵詞: OTT業務
    Telco-OTTs
    內容產業
    數位匯流
    中華電信
    OTT service
    Telco-OTTs
    Content industry
    Digital convergence
    Chunghwa telecom
    日期: 2017
    上傳時間: 2017-03-01 17:09:50 (UTC+8)
    摘要: The OTT service is defined as services provided via Internet, and video service is one of the most popular OTT services. To avoid being exploiting network resources and try to share the OTT service revenue, telecom operators or telcos, with the advantages of running CDN and IDC services, may choose to jump into OTT market by launching telco-OTT services.
    Chunghwa Telecom, being the largest telcos in Taiwan with experience of running MOD, the IPTV service, also launched its OTT service, CHT Video, to share the OTT revenue. Based on the broadcasting of Rio Olympic Games, CHT Video showed that young generation aged from 18 to 34 years old are the major customers to consume video OTT service, and sport events are one of the most popular attractions that differentiate OTT service from traditional TV offerings. This research conclude that content is still the key to develop OTT service, and Chunghwa Telecom is of advantage to running the telco-OTT service by strentghing content and service model to re-define media on the Internet.
    參考文獻:  元智大學數據與數位匯流創新中心政策法規研究團隊。「OTT 產業政策白皮書」， 2016年5月。
     Body of European Regulators for Electronic Communications. “Repont on OTT services,” January 2016.
     Greg Ireland, Research Director, Multiscreen Video of IDC. “2015 Consumer Video Survey: U.S. OTT Video Results”
     Paris Bustyn, OVUM Research Company. “OTT Media Companies: An Important Opportunity for Wholesale Carriers,” January 2016
     Digital TV Research. “The Asia Pacific OTT TV & Video Forecasts Report,” June 2016
     Dmitry Ivanov, Informa Telecom & Media. “Why Do Telecom Operators Need CDN?” February 2014.
     Varun Ahuja, Asia Pacific Equity Research, Credit Suisse. “OTT threat—Real for Singapore” January 2016
     中華電信內部報告。「中華影視--使用體驗整合設計案」。2016年1月
     中華電信內部報告。「奧運專題檢討--UX」。2016年9月。
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    103933021
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0103933021
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的檔案:

    沒有與此文件相關的檔案.



    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋