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    題名: 台灣節目內容製作產業在媒體變革下的經營策略
    In the media-reuolution age, the operation stretegy of Taiwan program-content inaustry
    作者: 汪威江
    貢獻者: 季延平
    汪威江
    關鍵詞: 電視產業供應鏈
    新媒體變革趨勢
    節目製作經營策略
    日期: 2017
    上傳時間: 2017-03-01 17:07:37 (UTC+8)
    參考文獻: 一、中文文獻
    1. 科利．多勤．哈迪，企業策略/創造並執行強而有力的企業部門策略，2002.5美商麥格羅．希爾國際有限公司台灣分公司。
    2. 周凱，策劃電視－風行世界的英國電視節目。
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    5. 中國電視劇制作產業協會．綜藝報，2016中國電視劇產業調查報告， 2016.12，中國廣播影視出版社。
    6. 黃海林，視頻革命－重新定義電商，2015，中國工信出版集團，電子工業出版社。
    7. 彭祝斌，中國電視內容產業鏈成長研究，湖南大學博士論文，2008。
    8. 文化部，2014影視廣播產業趨勢研究調查報告，財團法人台灣經濟研究院2014。
    9. 龔勤林，論產業鏈建立與統籌發展，經濟學家，2004，(3)：121-123。
    10. 劉貴富，產業鏈基本理論研究，吉林大學博士論文，2006。
    11. 百度百科，世界網際網路大會，2016.11.16 Wapbaike.baidu.com
    12. 嚴九元，不止百度出局那麼簡單、AT對峙 網際網路地震正在發生，智谷趨勢 虎嗅網，2016-08-30。
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    15. 電視劇鷹眼，「觀察」青雲志、老九門帶來植入新玩法：這些案例會成為行業模式嗎？2016-09-05。
    16. Web 2.0，2016-12-30，維基百科 https://zh.m wilipedia.org.web_2。
    17. 洪綾襄，參考大數劇製播內容讓觀眾甘願投錢，財訊雙周刊特別報導，2016-07-28。
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    22. 我愛學習俱樂部，「醒」中國進入下一個〝暴利時代〞，未來屬於掌握這3種思維的人，2016-12-04。
    23. 電視劇鷹眼〝高概念〞電視劇成一線衛視標配，付費，海外市場成為〝藍海〞－〈劇領天下～全球電視劇產業發展報告（2016）〉發佈。

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    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    103932081
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0103932081
    資料類型: thesis
    顯示於類別:[經營管理碩士學程EMBA] 學位論文

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