政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/105089
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 114205/145239 (79%)
造访人次 : 52845382      在线人数 : 1037
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/105089


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/105089


    题名: 公共關係專業倫理初探－－「形象論」及其適用情境
    其它题名: A Pilot Study on Public Relations Ethics - The `Persona Theory` and Applicable Scenarios
    作者: 張依依
    关键词: 中性論;公關專業倫理;形象論;情境案例;規範性理論;道德律
    ethical framework;moral;normative theory;persona theory;public relations ethics;scenario cases
    日期: 2005-01
    上传时间: 2016-12-19 16:05:40 (UTC+8)
    摘要: 本文探討道德律、公關專業道德倫理的檢測，並以系列「專業倫理情境案例」作結。公共關係運作灰色地帶頗多，倘徒靠道德規範，在判別上常有所不足，是以作者提出所謂公共關係「形象論」，強調公關專業有別於廣告，有所謂「公共形象」問題；倘業者唯利是圖，將有損該行業之整體形象及未來發展。「形象論」是一簡便公關專業倫理檢驗指標，讀者可以依案例中各種情境，反思公關實務運作中之道德困境，作為公關道德教育一實證輔助。
    This paper explores principles of ethics, professional standards, and ethical problems in the public relations profession. It also points out the `gray area` that has haunted the profession and the slim line between ethical public relations operation and manipulation. While many scholars have tried toapproach such a dilemma with different ethical tests or frameworks, this study brings up the `persona` guideline as a normative theory and claims public relations, unlike advertising, has an image concern. Following only profits but not ethics will impair the persona of this profession and hinder its future development. The `persona theory` suggested serves as a barometer of public relations ethics. It can be used as a simple tool to check if public relations strategies applied are ethical and acceptable to the publics. Analyses of five different ethical scenario cases are also compiled to explicate the effectiveness of this handy principle.
    關聯: 廣告學研究, 23,35-60
    数据类型: article
    显示于类别:[廣告學研究] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    23-2.pdf427KbAdobe PDF21496检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈