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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/104877


    Title: 領導或追隨？凝聚一呼百應的力量：「部落：一呼百應的力量」
    Authors: 蔡佩芳
    Keywords: 部落;社群;網路科技;領導者
    Date: 2009-07
    Issue Date: 2016-12-14 14:25:18 (UTC+8)
    Abstract: 繼《紫牛》（Purple Cow）之後，賽斯‧高登（Seth Godin）最新著作《部落：一呼百應的力量》（Tribes: We need you to lead us,2009年台灣出版）被選為2008年美國最佳商業書籍，名列Amazon、New York Times、iTune diobook、及Wall Street Journal 暢銷排行榜。該書沒有目錄亦無章節，全文以簡短段落、淺顯文字與成功案例說明網路科技進步的今日，部落將更為強大，得以滿足人們渴望加入社群的心理與社會需求、彼此連結、分享熱情與願景，並直言只要勇於挑戰現狀、領導部落、製造風潮，人人都可以是領導者！
    Relation: 廣告學研究, 32, 127-129
    Data Type: article
    Appears in Collections:[The Journal of Advertising & Public Relations ] Journal Articles

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