English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113485/144472 (79%)
Visitors : 51390575      Online Users : 797
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/104870
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/104870


    Title: 復古的鏡子:評「廣告與台灣社會變遷」
    Authors: 簡妙如
    Keywords: 臺灣;廣告學;廣告與臺灣社會變遷
    Date: 2009-01
    Issue Date: 2016-12-14 14:19:16 (UTC+8)
    Abstract: 作為一本史料工具書,鄭自隆教授所撰寫的《廣告與台灣社會變遷》可說是近日台灣廣告學界的重量級著作。強調廣告能如鏡子一般,「忠實呈現台灣社會的發展」,並以「台灣傳播史研究」以及「在地價值」(頁III)出發,本書以編年史的方式,鉅細彌遺地補充了由日治時期、二次戰後,一直到晚近的台灣廣告、媒體及社會變遷的歷史。
    Relation: 廣告學研究, 31, 131-134
    Data Type: article
    Appears in Collections:[廣告學研究] 期刊論文

    Files in This Item:

    File Description SizeFormat
    31-5(p.131-134).pdf196KbAdobe PDF2543View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback