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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/104848


    Title: 長尾理論
    Authors: 洪雅慧
    Keywords: 新經濟學;長尾理論;網路行銷;市場學
    Date: 2007-07
    Issue Date: 2016-12-14 12:04:11 (UTC+8)
    Abstract: 走進台北的各大書店，通常最快躍入眼簾的是一排進入排行榜的暢銷書，每一本都插上燙金的「名次牌」，閃閃發亮地對著我們招手。而到書店閒逛的你，即使沒有特定購買計畫，但臨走之前，到櫃檯結帳的就可能是排行榜中的任何一本。於是書店裏最高營業所得的就常常來自這類暢銷商品，這也就是傳統市場中所謂的「80／20法則」─書店80%的營業額通常來自於20%的書籍。而「長尾理論」則是推翻了此傳統法則，此理論大肆宣揚即使是冷門商品或利基商品，只要好好經營，將大有斬獲，利基行銷甚至可能取代大眾行銷。
    Relation: 廣告學研究, 28, 113-115
    Data Type: article
    Appears in Collections:[The Journal of Advertising & Public Relations ] Journal Articles

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