| Reference: | 一、中文部份：
1.王寬彬，企業主持人特徵及其對管理行為之影響－台灣企業實例研究，國立政治大學企管研究所未出版碩士論文，民國69年。
2.何太山，信用風險的評估－進行區別分析建立商業放款信用評分制度，國立政治大學企管研究所未出版碩士論文，民國66年。
3.周公璵，新產品購買行為之研究，國立政治大學企管研究所未出版碩士論文，民國65年。
4.陳定國、黃俊英主編，企業研究應用技術大全上、下册，台北：大世紀出版公司，民國68年。
5.陳定國，國際企業，台北：正中書局，民國69年。
6. Franklin R. Root (Export Entry Strategies)，陳勝年譯，外銷拓展策略，台中：私立東海大學工業工程及管理發展中心，民國59年。
7.郭崑謨，國際行銷管理，台北：六國出版社，民國71年。
8.黃俊英，行銷研究，台北：華泰書局，民國70年。
9.張信雄，實用國際行銷學，台北：東華書局，民國63年。
10.閩建蜀、游漢明，市場研究：基本方法，香港中文大學出版社，民國68年初版。
11. Franklin R. Root (Foreign Market Entry Strategies：1981)楊介中譯，國際行銷管理學，台北：巨浪出版社，民國72年。
12.謝安田，企業研究方法，作者自行出版，民國69年再版。
二、英文部份：
1. Arpan, J. S. "Multinational Firm Pricing in International Market", Sloan Management Review Vol. 14 ,winter 1972.
2. Ayal, Igal and Jehiel Zif "Market Expansion Strategies in Multinational Marketing" Journal of Marketing (spring 1975).
3. Bilkey W. and G Tesar " The Export Behavior of Smaller Wisconsin Manufacturing Firms" Journal of International Business Studies Vol. 8 No. 2 1977.
4. Bilkey W. "On the Export Behavior of Firms-International Marketing Strategy" Edited by Hans Thorelli Helmul Becker (Pergamon Press Inc. 1980).
5. Bilkey W. " An attempted Integration of the Literature on the Export Behavior of Firms. " Journal of International Business Studies 9.
6. Cavusgil ,Tamer and Yezdi M Godiwalla, "Decision-Making for International Marketing : A Comparative Review" Management Decision 20.4.
7. Capon, Noel, John U. Farley and Jame Hulbert" International Duffusion of Corporate and Strategic Planning Practice" the Columbia Journal of World Business (Fall, 1980).
8. Cavusgil S.T. "Organization Characteristic Associated with Export Activity" Journal of Management Studies Vol. 20 1983.
9. Day , A. J. Export for Profit (London : Graharm and Trotman ) 1976.
10. Fayerweather , F " International Marketing ".
11. Frank, R. E, Willian F Massy and Donald G. Morrison, "Bias in Multiple Discriminant Analysis "Journal of Marketing Research (Aug 1965).
12 Ferber, R. Handbook of Marketing Research ( New York : Mcgraw-Hill Book Company 1974).
13. Johnson, R. A. and Dean W. Wichern Applied Multivariate Statistical Analysis (New Jersey : Englewood Cliffs, Prentice-Hill, Inc., 1982)
14. Johanson J and J. E Vahine " The Internationalisation Process of the Firm-A Model of Knowledge Development and Increasing Foreign Market Commitments. " Journal of International Business Studies Vol 8. No 2 1977.
15. Jackson, G I. " Exporting-From the Importer`s Viewpoint" European Journal of Marketing 15.3 P3.
16. Koontz, Harold D and O`Donnell Cgril , Essentials of Management, 2nd ed. New York: McGraw-Hill Book Co. 1963.
17. Lee, W. Y. and J. J. Brasch "The Adoption of Export As An Innovatiue Strategy" Journal of International Business Studies Vol 9 No. 1 1978.
18. Piercy, N. "Company Internationalisation : Active and Reactive Exporting." European Journal of Marketing 15.3.
19. Piercy. N. "Export Marketing Management in Medium-Sized British Firms" European Journal of Marketing 17.1. 1983.
20. Piercy N. Export Strategy, Markets and Competition ( London : Georg Allen & Unwin Publishers Ltd 1982)
21. Ryans J. K and Henry W. Wondenbery " Marketing Role in International Business Theory Development" Foreign Trade Review.
22. Robinson R. D. International Marketing ( New York : Holt , Rinehart and Winston, 1976).
23. Simmonds K and H. Smith " The First Export Order : A Marketing Innovation", British Journal of Marketing Summer 1968.
24. Simpson C. L. and D. Kujawa " The Export Decision Process : An Empirical Inquiry" Journal of International Business Studies Vol 5 Spring 1974.
25. Tookey D. A" International Business and Political Geography" British Journal of Marketing Aug 1969.
26. Wind Y , S. P. Douglas and H. V. Perlmutter" Guidelines for Developing International Marketing Strategies." Journal of Marketing Vol 37. April 1973.
27. Wiedersheim-panl F. H. C Olson and L. S . Welch "Pre-Export Activity : The First Step in Internationalisation" Journal of International Business Studies Vol 9 No 1 1978. |
