| Reference: | 一、中文部份：
1.余朝權，青年商店在食品零售業之定位研究，未出版碩士論文，政大企管研究所，民國67年6月。
2.李枝壁，連鎖體系零售商甄選作業及評估因素之比較，未出版碩士論文，台大商學研究所，民國73年6月。
3.林清山，教育與心理統計學，（台北：東華書局，民國74年）。
4.林清山，多變項分析統計法，（台北：東華書局，民國69年）。
5.吳靄書，現代零售管理，（台北：吳靄書出版，民國70年），pp. 19。
6.梁雲芳，「萌芽中的通路革新--介紹味全加盟店」，行銷/推銷月刊，第48期。
7.黃俊英，行銷研究--管理與技術，第四版（台北：華泰書局，民國70年）。
8.黃劍虹，消費者對超級市場接受性之研究，未出版碩士論文，政大企管研究所，民國68年6月。
9.許愷，台灣地區連鎖店經營管理之研究分析，（台北：太發企業出版，民國71年）。
10.廖勝三，台灣地區超級市場及便利商店經營之研究，未出版碩士論文，成大工管研究所，民國67年。
11.張愛華，商店印象之研究，未出版碩士論文，政大企管研究所，民國66年6月。
12.農復會，青年商店績效調查(二)，民國66年8月。
二、英文部份：
1. Alpert, Mark I., "Identification of Determinant Attributes: A Comparison of Methods," Journal of Marketing Research, Vol. 8, (May, 1971), pp. 184-191.
2. Arnold, Danny R., Louis M. Capella & Garry D. Smith, Strategic Retail Management, (Reading, Mass.: Addison-Wesley, 1983).
3. Arons, Leon. "Does Television Viewing Influence Store Image and Shopping Frequency," Journal of Retailing, Vol. 37 (Fall 1961), PP. 1-13.
4. Bearden, William O., Jesse E. Teel Jr., Richard M. Durand, "Media Usage, Psychographic and Demographic Dimensions of Retail Shoppers," Journal of Retailing, Vol. 54, No. 1 (Spring, 1978), PP. 65-74.
5. Berman, Barry and Joel R. Evans, Retail Management: A Strategic Approach, (New York: Macmillan Publishing Co. Inc., 1978).
6. Boulding, Kenneth E., The Image, (Ann Arbor, Mich.: The University of Michigan Press, 1956).
7. Cardozo, Richard N., "How Image Vary by Product Class," Journal of Retailing, Vol. 50, No. 4 (Winter 1974), PP. 85-98.
8. Cohen, Joel B., Martin Fishbein and Olli T. Ahtola, "The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research, " Journal of Marketing Research, Vol. 9, (November 1972), PP. 456-460.
9. Darden, William R. and Dub Ashton, "Psychographic Profiles of Patronage Preference Groups, "Journal of Retailing, Vol. 50, No. 4 (Winter 1974), PP. 99-112.
10. Engel, James F., Roger D. Blackwell and David T. Kollat, Consumer Behavior, （台北：華泰書局翻版，1975）。
11. Engel, James F. and Roger D. Blackwell, Consumer Behavior, 4th Edition,（台北：華泰書局翻版，1984）。
12. Fishbein, Martin, "An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object," Human Relations, Vol.16 (1963), PP. 233-240.
13. Green, E. Paul and Donald F. Tull, Research for Marketing Decisions, 2rd ed. （台北：新陸書局翻版，1970）。
14. Hansen, Robert A. and Terry Deutscher, "An Empirical Investigation of Attribute Importance in Retail Store Selection," Journal of Reailing, (Winter 1977), PP. 59-73.
15. Kotler, Philip, Marketing Management: Analysis, Planning and Control,（台北：東南書局翻版，1980）。
16. Kunkel, John H. and Leonard L. Berry, "A Behavioral Conception of Retail Image, "Journal of Marketing, Vol. 32 (Oct. 1968), PP. 21-27.
17. Lebhar, Godfrey M., Chain Store in America, (The Colonical Press Inc., 1963).
18. Lessig, V. Parker, "Consumer Store Images and Store Loyalties," Journal of Marekting, (Oct. 1973), PP. 72-74.
19. Lindquist, Jay D., "Meaning of Image," Journal of Retailing, Vol. 50, No. 4 (Winter 1974), PP.29-38.
20. Martineau, Pierre, "The Personality of the Retail Store," Harvard Business Review, Vol. 36 (Jan-Feb. 1958), PP. 47-55.
21. Mason, J. Barry, Richard M. Durand and James L. Taylor, "Retail Patronage : A Causal Analysis of Antecedent Factors," in Patronage Behavior and Retail Management, Ed. William R. Darden & Robert F. Lusch, (New York: North-Holland, 1983), PP. 339-351.
22. Mazis, Michoel B., Olli T. Ahtola and R. Eugene Klippel, "The Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes," Journal of Consumer Research, Vol. 2 (June 1975), PP. 38-52.
23. McCammon, Bert C., Jr., "Perspectives for Distribution Programming," in Vertical Marketing Systems, Ed. Louis P. Bucklin (Glenview, Ill.: Scott, Foresman, 1970), PP. 32-51.
24. Monroe, Kent B. and Joseph P. Guiltinan, "A Path-Analytic Exploration of Retail Patronage Influences," Journal of Consumer Research, Vol.2 (June 1975), PP. 19-28.
25. Morrison, G. Donald, "On the Interpretation of Discriminant Analysis, "Journal of Marketing Research, (May, 1969), PP. 154-158.
26. Myers, James H. and Mark I. Alpert, "Determinant Buying Attitudes: Meaning and Measurement," Journal of Marketing, Vol. 32 (Oct. 1968), PP. 13-20.
27. Oxenfeldt, Alfred R., "Developing a Favorable Price-Quality Image," Journal of Retailing, Vol. 50 (Winter, 1974), PP. 9.
28. Peterson, Robert A. and Roger A. Kerin, "Store Image Measurement in Patronage Research: Fact and Artifact, " in Patronage Behavior and Retail Management, Ed. W. R. Darden and R. F. Lusch (New York: North-Holland, 1983), PP. 293-306.
29. Reynolds, William H., The Role of the Consumer in Image Building, " Readings in Marketing: The Qualitative and Quantative Areas, Ed. Philip R. Cateora and Lee Richardson, (New York: Appleton-Century-Crofts, 1967), PP. 223-232.
30. Robert Ferber, Handbook of Marketing Research, (New York: McGraw-Hill Book Company, 1974), PP. 2-442.
31. Sheth, Jagdish N., "An Integrative Theory of Patronage Preference and Behavior," in Patronage Behavior and Retail Management, Ed. W.R. Darden and R. F. Lusch, (New York: North-Halland, 1983), PP. 9-28.
32. Sheth, J. N. and W.W. Talarzyk, "Perceived Instrumentality and Value Importance as Determinants of Attitudes," Journal of Marketing Research, Vol. 9 (Feb. 1972), PP. 6-9.
33. Tigert, Douglas J., "Pushing the Hot Buttons for a Successful Retailing Strategy," in Patronage Behavior and Retail Management, Ed. W.R. Darden and R. F. Lusch, (New York: North-Holland, 1983), PP. 89-113.
34. Talorzyk, W.W. and R. Meinpour, "Comparison of An Attitude Model and Coombsian Unfolding Analysis for the Prediction of Individual Brand Preference," at the Workshop on Attitude Research and Consumer Behavior, (Bloomington, Ill.: University of Illinois, Dec. 1970).
35. Tuncalp, S. and J. N. Sheth, "Prediction of Attitudes : A Comparative Study of the Rosenberg, Fishbein and Sheth Models," in Schlinger, Advances in Consumer Research, PP. 384-404. |
