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    政大機構典藏 > 學術期刊 > Issues & Studies > 期刊論文 >  Item 140.119/104043


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    題名: Factors Affecting Viewers` Perceptions of Sensationalism in Television News: A Survey Study in Taiwan
    作者: 王泰俐;Cohen, Akiba A.
    Wang, Tai-Li;Cohen, Akiba A.
    關鍵詞: sensationalism;tabloid news;television news;audience research
    日期: 2009-06
    上傳時間: 2016-11-15 17:06:11 (UTC+8)
    摘要: Using national survey data, this study examines factors that affect Taiwanese television viewers` perceptions of sensationalism in TV news. Findings indicate that TV formal features, channel selection, motivations for watching TV news, and viewers` demographics are significant factors that influence viewers` perceptions of sensationalism. Compared to other news topics, ”gossip” was identified as the most sensational news topic. Concerning TV news formal features, the more audio, visual, and editing production features in the programs, the more sensational the news was perceived to be. In addition, cable news viewers perceive news content as more sensational than viewers of terrestrial television. Finally, information-oriented, older and more highly educated viewers tend to perceive television news as more sensational. This paper further discusses the more universal implications of these findings.
    關聯: Issues & Studies,45(2),125-157
    資料類型: article
    顯示於類別:[Issues & Studies] 期刊論文

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