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    Title: 多國籍企業的產品策略
    Authors: 許玉玲
    Contributors: 魯傳鼎
    許玉玲
    Date: 1984
    Issue Date: 2016-11-10 13:52:24 (UTC+8)
    Abstract: 第一章 緒論1
    第一節 研究動機及架構2
    第二節 多國籍企業的詮釋及其未來的方向5
    第三節 台灣企業多國化的前瞻10
    第二章 國際投資理論中的產品區位分析15
    第一節 多國籍企業的發展策略17
    第二節 Leroy的模型19
    第三節 直接投資理論與Leroy模型的綜合24
    第三章 多國籍企業的產品策略38
    第一節 決定國際性產品策略時主要考慮的因素38
    第二節 新產品策略44
    第三節 研究發展策略54
    第四節 標準化與差異化62
    第四章 產品策略與組織結構的關聯71
    第一節 多國籍企業組織的演變72
    第二節 產品多角化策略86
    第三節 地區多角化策略88
    第四節 生產合理化策略90
    第五節 結語92
    本文參考資料98
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    Relation: 國立政治大學
    國際貿易研究所
    碩士
    72
    Data Type: thesis
    Appears in Collections:[Department of International Business] Theses

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