| Reference: | 中文部分：
1.方美智，空運業欲速不達，天下雜誌，民國七十四年二月號。
2.文現深，七十一年中華民國100大服務業，天下雜誌，民國七十二年七月號。
3.王洸著，近代運輸學，台北：王洸，民國六十六年。
4.高熊飛編譯，行銷管理－分析，規畫與控制，台北：華泰書局，民國七十一年。
5.郭崑謨編著，實體分配管理－企業後勤系統之企劃，運作與管制，台北：六國出版社，民國七十年。
6.郭崑謨著，國際行銷管理，台北：六國出版社，民國七十一年。
7.彭錦彬，我國國內民用航空客運服務問題之研究，台北：國立政治大學企業管理研究所未出版碩士論文，民國六十九年。
8.董希堯編著，運輸學理論與實務，台北：華泰書局，民國六十九年。
9.趙捷謙著，運輸發展策略，台北：聯經出版社，民國七十二年。
10.劉水深著，產品規畫與策略運用，台北：劉水深，民國七十年。
11.謝海泉著，運輸學原理，台中：私立逢甲工商學院，民國六十二年。
英文部分：
1. Ballou, Ronald H., Basic Business Logistic, New Jersey: Prentice-Hall Inc., 1978.
2. Bateson, John E. G., "Why We Need Service Marketing," In O. C .Ferrell, S. W. Brown, and C. W. Lam b, Jr., Conceptual and Theoretical Development In Marketing, Proceedings Series, American Marketing Association, 1979.
3. Bruning. Edward R., "Carrier Evaluation In the Physical Distribution Management", Journal of Marketing Vol. 5 1984.
4. Donnelly, James H., "Marketing Intermediaries in Channels of Distribution for Service", Journal of Marketing Vol. 40 Jan 1976.
5. Frederick, John H., Commercial Air Transport, 5th ed., Homewood Illinois: Richard D. Irwin Inc., 1969.
6. George, William R., and Berry, Leonard L., "Guidelines for the Advertising of Service", Business Horizon. 1981.
7. International Trade Centre UNCTAD GATT, The Role of the Freight Forwarder in the Developing Countries, GENEVA 1969.
8. Judd, Robert C., "The Case for Redefining Service", Journal of Marketing Vol. 28, Jan 1964.
9. Kahler, Ruel, International Marketing, 5th ed. Cincinnati: South-Western Publishing Co., 1983.
10. Kotler, Philip, Marketing For Nonprofit Orgnization, 2nd ed. New Jersey: Prentice-Hall Inc., 1982.
11. Levitt, Theodore, "The Industrialization of Service ", Harvard Business Review. Sep-Oct 1976.
12. Lambert. Douglas M., and Stock, James R., Strategic Physical Distribution Management, Illinois: Richard D. Irwin Inc., 1982.
13. Lovelock, Christopher H., and Young, Robert F., " Look to Consumers to Increase Productivity, Harvard Business Review May-Jun 1979.
14. Lovelock, Christopher H., "Classfying Services to Gain Strategic Marketing Insights", Journal of Marketing Vol. 47 Summer 1983.
15. Rathmell, John M., Marketing in the Service Sectors, Massachusetts: Winthrop Publisher Inc., 1974.
16. Sasser, W .Earl, and Arbeit, Stephen P., "Selling Jobs the Service Sector", Business Horizon, June 1976.
17. Shostack, G Lynn, "Breaking Free From Product Marketing" Journal of Marketing, Vol. 41 Apr. 1977.
18. Stanton, William J., Fundamentals of Marketing, 5th ed. New York: Mcgraw-Hill Book Company, 1984.
19. Upah, Gregory D., "Mass Marketing in Service Retailing: A Review and Synthesis of Major Methods," Journal of Retailing, Vol. 56, Fall 1980.
20. Vambery, Robert G., Capital Investment Control in the Air Transport Industry, Dobbs Ferry, N.Y.: Oceana Publication Inc., 1976. |
