| Reference: | 1、中文部分
李金銓
民70 大眾傳播學，台北：國立政治大學新聞研究所
李瞻
民67 我國電視觀眾看電視之習慣，台北：廣播與電視三十四期
李瞻、林安吉
民59 廣播電視新聞的發展及其趨勢，台北：廣播與電視十三期
潘家慶
民62 大眾傳播協助國家發展的幾個問題，台北：報學五卷一期。
楊孝濚
民64 大專學生傳播媒介評價、動機與現代化程度，台北：廣播與電視二十七期
民68 在學青年收視電視節目型態分析，台北：廣播與電視三十六期
漆敬堯
民63 電視、報紙及廣播的功能，台北：政大學報三十期_
民69 台、澎地區電視觀眾收看節目與電視功能的探討，台北：新聞局專題研究
陳以瑚
民71 台北市民收看電視動機之研究，台北：政治大學新聞研究所碩士論文。
楊惠娥
民67 大眾傳播媒介的使用與滿足問題研究，台北：新聞學研究二十一期
徐佳士、楊孝濚、潘家慶
民64 台灣地區大眾傳播過程與民眾反應之研究，台北：行政院國科會六十四年度專題研究報告
林東泰
民66 閱聽人生活方式與其使用大眾傳播媒介之關聯性，台北：政大新聞研究所碩士論文。
徐佳士
民58 大眾傳播理論的演進，台北：政大學報第 19 期
二 .英文部分
Atkin, C.K.
1972 “Anticipated communication and mass media information-seeking.” Public Opinion Quarterly 36 :188-199.
Bailyn, L.
1959 “Mass media and children: a study of exposure habits and cognitive effects.”Psychological Monograghs 71, 1: 1-48.
Berelson, B.
1949 “What missing the newspaper means.” In P.F. Lazarsfeld and F.N. Stanton (eds.) Communications Research, 1948-9. New York: Duell, Sloan & Pearce.
Bogart, L.
1965 a “Adults talk about the Comic strips.”American Journal of Sociology vol.61:26-31.
1965 b “The mass media and the blue-collar worker.” in A Bennett and W. Comberg (eds.) Blue-Collar World: Studies of the Amtercan Worker. Englewood Cliffs, N.J.: Prentice-Hall.
Carlson, E.R.
1960 “Psychological satisfaction and interest in news” Journalism Quarterly 37 :547-551.
Doolittle, J.C.
1979 “News media use by older adults” Journalism Quarterly 56 :311-345.
Drew, D.G. and B.B. Reeves
1980 “Children and television news” Journalism Quarterly 57:45-60.
Greenberg, B.S.
1974 “Gratifications of television viewing and their correlates for British children,” in J. G. Blumler and E. Katz (eds.) The Uses of Mass Communications: Current Perspectives on Gratifications Research. Beverly Hills: Sage.
Herzog, H.
1942 “Professor quiz: A gratification study.” In P. F. Lazarsfeld and F. N. Stanton (eds.) Radio Research, 1941. New York: Duell, Sloan & Pearce.
Hofstetter, C. R. and T. F. Buss
1981 “Motivation for viewing two types of TV programs.” Journalism Quarterly 58:99-103.
Katz, E.
1959 “Mass communications research and the study of popular culture: an editorial note on a possible future for this journal.” Studies in Public Communications 2 : 1-6.
Katz, E., J. G. Blumler and M. Gurevitch
1974 “Uses and gratifications research” Public Opinion Quarterly 34:509-521.
Katz, E., M. Gurevitch and Hadassah Haas
1973 “On the use of the mass media for important things “American Sociological Review 38:164-181.
Levy, M. R.
1977 “Experiencing television news” Journalism of Communication 27: 112-117.
1978 “The audience experience with television news.” Journalism Monographs 55: 1-29.
Maccoby, E.
1954 “Why do children watch television?” Public Opinion Quarterly 18:239-244.
McLuhan, M.
1964 “Understanding Media: The Extentions of Man.” New York: McGraw-Hill.
McGuire, W. J.
1974 “Psychological motives and communication gratification” pp.167-198 in J.G. Blumler and E. Katz (eds.) The Uses of Mass Communications: Current Perspectives on Gratifications Research. Beverly Hills: Sage.
McLeod, J. M. and L. B. Becker
1974 “Testing the validity if gratification measures through political effects analysis” in The uses of Mass Communications pp.l37-166.
McQuail, D., J. G. Blumder and J. R. Brown
1972 “The television audience: a revised perspective” pp.130-165 in D. McQuail (eds.) Sociology of Mass Communications. Middlesex, England: Penguin.
McQuail, D. and M. Gurevitch
1974 “Explaining audience behavior: three approaches considered” in J. G. Blumler and E. Katz (eds.) The Uses of Mass Communications: Current Perspectives on Gratifications Research. Beverly Hills: Sage.
Nordenstreng, K.
1970 “Comments on gratifications research in broadcasting” Public Opinion Quarterly 34:130-132.
Palmgreen, P. and J. D. Rayburn II
1979 “Uses and gratifications and exposure to public television: a discrepancy approach” Communication Research 6:155-180.
Palmgreen, P.,L. A. Wenner and J. D. Rayburn II
1980 “Relations between gratifications sought and obtained: a study of television news” Communication Research 7:161-191.
Riley, M. W. and J. W. Riley
1951 “A Sociological approach to communications research” Public Opinion Quarterly 15 :444-460.
Robinson, J. P.
1971 “The audience for national TV news programs” Public Opinion Quarterly 35:403-405.
Rosengren, K. E.
1974 “Uses and gratifications: a paradigm outlined” in J. G. Blumler and E. Katz (eds.) The Uses of Mass Communications. Beverly Hills: Sage pp.269-285.
Rubin, A. M.
1979 “Television use by children and adolescents” Human communication Research 5:109-120.
1981 a “An examination of television viewing motivations” Communication Research 8:141-165.
1981 b “A multivariate analysis of ‘60 minutes’ viewing motivations” Journalism Quarterly 58:529-534.
Schramm, W.
“The nature of news” Journalism Quarterly 26:259-269.
Schramm, W., J. Lyle, and E. B. Parker
1961 “Television in The Lives of Our Children” Stanford: Stanford University Press.
Suchman, E.
1942 “An invitation to music” in P.F. Lazarsfeld and F. N. Stanton (eds.) Radio Research, 1941, New York: Duell, Sloan & Pearce.
Swanson, D. L.
1979 “The continuing evolution of the uses and gratifications approach” Communication Research 6:3-7.
Wolfe, K. M. and M. Fiske
1949 “Why children read comics” in P.F. Lazarsfeld and F. N. Stanton (eds.) Communications Research, 1948-9. New York: Harper. |
