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    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/103467
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/103467


    Title: 當文創遇到行銷:解讀「文創行銷」一書
    Authors: 黃振家
    Keywords: 文化創意;文創產業;行銷;品牌管理;鄭自隆
    Date: 2012-07
    Issue Date: 2016-11-07 15:45:20 (UTC+8)
    Abstract: 解讀一本書,透過對作者的認識會自然看見這本書的輪廓。本書作者鄭自隆教授,研究競選廣告達二十多年,為台灣競選廣告研究資深學者,著作等身,相關論述涵括廣告、公共關係、品牌與傳播產業等相關領域。近年來,作者關注文化創意產業,亦有著述產出,從作者寫作脈絡不難發現,本書所可能蘊涵的多元角度。
    Relation: 廣告學研究, 38, 77-80
    Data Type: article
    Appears in Collections:[廣告學研究] 期刊論文

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