政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/103269

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113318/144297 (79%)
Visitors : 51092956 Online Users : 955

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 > Item 140.119/103269

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/103269

Title:	超現實主義攝影及其在雜誌廣告上的應用－－天下雜誌廣告之內容分析研究
Other Titles:	Surrealism Photography and Its Application in Magazine Advertisements
Authors:	游本寬
Contributors:	國立政治大學廣告學系
Keywords:	天下雜誌;超現實主義;廣告;雜誌;攝影
Date:	1994-03
Issue Date:	2016-10-25 15:30:40 (UTC+8)
Abstract:	超現實影像在視覺傳達的應用中，經常都只呈現虛無般的夢幻感，本文深入探討它的多項原始特質，除提供給影像創意者做將來性應用的參考外，並分析出目前最被常使用的兩種形式－－拼貼與超比例圖像，還發現了在多項商品類別中使用超現實影像的情形並無顯著差異的現象。 When surrel images are applied in visual communications usually only images of fantasy are shown. This essay discusses several other characteristics of Surreakusnm, often overlooked, in depth, in an attempt to provide art directors with more ideas. Additionally, research will show the most frequently used forms are collage and unusual scale. Also, no significant difference in methodology used between various products was apparent when all advertisements employed surreal imagery.
Relation:	廣告學研究, 3, 187-212
Data Type:	article
Appears in Collections:	[廣告學研究] 期刊論文

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML2	665	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...