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    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/103242
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/103242


    Title: 無限商機在網路--行銷新寵
    Authors: 郭貞
    Date: 1996-01
    Issue Date: 2016-10-25 14:49:52 (UTC+8)
    Abstract: 隨著電腦資訊產品的普及和網路使用人口的劇增,在過去一年當中全球資訊網上的廣告業正快速的成長,廣告主在1995年第四季投入網路的廣告費已經高達1250萬美元。更有美國的知名市調公司Forrest預估,全球資訊網廣告總收入在98年時將會增加到7.3億美元。由此趨勢看來,全球資訊網將成為主要的廣告媒介之一,似乎已是指日可待。
    Relation: 廣告學研究,7,165-166
    Data Type: article
    Appears in Collections:[廣告學研究] 期刊論文

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