政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/103239
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113311/144292 (79%)
造访人次 : 50935673      在线人数 : 965
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/103239


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/103239


    题名: 競選文宣新媒介－－台灣政治性資訊網路現況研究（1995）
    其它题名: The Use of New Media in Campaigns: A Study of Taiwan`s Current Political Information Networks (1995)
    作者: 莊伯仲;鄭自隆
    关键词: 競選文宣;臺灣;電腦網路;選舉
    日期: 1996-01
    上传时间: 2016-10-25 14:49:38 (UTC+8)
    摘要: 本研究係對台灣應用於競選傳播的政治性資訊網路（BBS與WWW）的起源、發展與現況作成文獻紀錄，以作為後續研究的參考。此外，亦針對利用政治性資訊網路進行競選傳播時，所遭遇之網路環境、定位、行銷、傳播對象、內容設計、資訊更新、系統連線、系統安全、網路譭謗與法令規範等十項問題提出討論。Comptuer-mediated network in election campaign of the Republic of China started with the Election of Taipei Mayor in 1994. All of three candidates used BBS (Bulletin Board System) as a tool to release press and to communicate with voters interactively. Since this election, political communications have merged on the Information Superhighway in Taiwan. And computer-mediated network has become a fashion of political campaigns. Furthermore, in the 1995 Election for Legislators, some candidates applied WWW (World Wide Web) in campaigns and attracted their electorate successfully. In view of the rapid growth of these computer-mediated networks, the paper tries to describe the development of the new media in election campaign and build a foundation for later studies in Taiwan. Meanwhile, the paper indicates that Taiwan`s political information networks, as a campaign tool, confront ten intractable problems: network environment, media position, media promotion, target audience, content designing, information updating, system linking, system security, defaming and rumoring in net work, and government`s regulations. In addition, the paper also provides ten tentative suggestions to solve these problems.
    關聯: 廣告學研究,7,85-119
    数据类型: article
    显示于类别:[廣告學研究] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML2709检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈