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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/103227


    Title: 評Roger Von Oech背後踢一腳：腸枯思竭後的創意思考法
    Authors: 賴建都
    Keywords: 創意思考法
    Date: 1995-01
    Issue Date: 2016-10-25 14:48:44 (UTC+8)
    Abstract: 每一個廣告創意人都會有腸枯思竭之時，在面臨客戶的截稿壓力時，又將如何將手邊的工作完成呢？或許每個創意人都各自有一套壓箱法寶來應付各種狀況，但是不是你的方法最有效且最犀利呢?這個問題就值得商榷了！本書的目的即是教導創意人如何激發靈感、補捉創意，對廣告創意人而言，的確是一本優秀的自我訓練參考書。
    Relation: 廣告學研究,5,243-244
    Data Type: article
    Appears in Collections:[The Journal of Advertising & Public Relations ] Journal Articles

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