政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/103226
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113325/144300 (79%)
造訪人次 : 51163947      線上人數 : 919
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋
    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/103226


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/103226


    題名: 情境理論與企業公關之研究－－以高雄後勁地區為例
    其他題名: A Research of Situational Theory and Enterprise Public Relations-An Instance of Kaohsuing Hou-ching District
    作者: 賀權修
    關鍵詞: 企業公關;後勁地區;高雄;情境理論
    日期: 1995-01
    上傳時間: 2016-10-25 14:48:41 (UTC+8)
    摘要: 過去企業進行公關活動時，總以大眾為目標，未能昆隔公眾，效果往往不彰。本文基於美國學者古魯尼（Grunig）提出之情境理論（situationaltheory），能有效區隔公眾。因此以後勁居民對中油五輕廠的認知、態度、行為進行理論檢驗，區分四種不同類型公眾，目的在找出行動型公眾的特質、傳播行為，最後提出政策性公關策略以供企業參考。本文是以社會調查法分析研究問題，研究樣本共320名，經使用區別分析（discriminant analysis）後，主要研究結果如下：（1）情境理論能有效區別出行動公眾與其他公眾不同特質。（2）目前後勁地區，行動公眾有五成五左右，同時潛在型公眾消失，顯示中油高廠必須精進公關措施，以免再發生抗議活動。（3）情境理論在特定議題的末期（曾有實際抗爭行動），區分不同類型公眾效力，會有顯著不同。The enterprise was used to focus on the public to proceed public activities in the past. However, the results were ineffective because that they did not discriminate the public. This writing is based on the situational theory supported by J ames Grunig an American scholar who discriminates the publics effectively. Therefore, according to the Hou-ching residents` recognitions, attitudes and behaviors to the Chinese Petroleum Cor, we can divide the publics into four different types. The puprposes of the writing try to find out the characteristics, communicative behaviors of active publics and eventually the enterprise may take these public-relation policies into consideration. The writing analyzed problems in a social survey research method. There were 320 examples. The results applied by discriminant analysis are as the following. (l)Situational theory can effectively discriminate the different characteristics between active publics and other publics. (2)A fifty-five percentage of the active publics exist in the district of Houching now. Meanwhi1e, the disappearance of latent publics shows that Kaohsuing Refinery should improve public-re-lation measures to prevent the occurrence of protest activities. (3)If situational theory were applied in the end of specific issues (used to have happened in practical protest activities), the effects of different publics w:ould be definitely different.
    關聯: 廣告學研究,5,203-242
    資料類型: article
    顯示於類別:[廣告學研究] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    index.html0KbHTML2474檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋