政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/103115
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 51023965      Online Users : 860
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/103115


    Title: 視覺傳播的知識拼圖：評介Handbook of Visual Communication: Theory, Method and Media
    Authors: 盧安邦
    Keywords: 視覺傳播;視覺符號
    Date: 2011-01
    Issue Date: 2016-10-20 16:19:27 (UTC+8)
    Abstract: 在Handbook of Visual Communication: Theory, Method and Media一書的開頭，編者便指出，要理解文字，需仰賴特殊的學習過程，然而，視覺符號的觀看卻不存在此門檻，較之文字更具普遍性，因此，在語言以及文字符號之外，視覺的重要性不容小覷。另一方面，就台灣自身的經驗也可看出，隨著科技的發展，視覺對於人類的影響力日益升高，以新聞報導的發展為例，傳統的文字新聞已經不再能夠滿足觀眾的胃口，不論是平面媒體或電子媒體，新聞「畫面」的重要性大幅提高，有時甚至超越了「文字」描述。廣告、電影、卡通、照片、商標…各式各樣的影像充斥在我們的日常生活中，形成了極須重視的文化現象，也為一本討論視覺傳播相關理論及方法專書的誕生，帶來了養分豐富的文化土壤。
    Relation: 廣告學研究, 35, 139-141
    Data Type: article
    Appears in Collections:[The Journal of Advertising & Public Relations ] Journal Articles

    Files in This Item:

    File Description SizeFormat
    35-6(p.139-141).pdf214KbAdobe PDF2338View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback