政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/103104
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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/103104


    Title: 評介《做典範研究》
    Authors: 黃毓超
    Keywords: 典範;學術研究
    Date: 2010-01
    Issue Date: 2016-10-20 16:09:51 (UTC+8)
    Abstract: 學術路途上，我們皆是倚賴先人點燃的燭火，向未知領域慢慢前進探索。研究者們努力於過往文獻對話與數據收集統計，企圖在既有理論脈絡中能有小小突破。發現結果的欣喜固是難以言喻，期間反覆驗證才是每日不間斷的功課；因此新知總是不斷嘗試與挫折累積後的產物。旅程中無論踽踽獨行或相邀同行一起努力，跌跌撞撞過程中，研究者們都期待路途上能建立典範式的里程碑。
    Relation: 廣告學研究, 33, 143-145
    Data Type: article
    Appears in Collections:[The Journal of Advertising & Public Relations ] Journal Articles

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