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    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/103098


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/103098


    Title: 評「大處思考－－公關教父柏內斯」
    Authors: 孫秀蕙
    Contributors: 廣告系
    Keywords: 公共關係;愛德華.柏內斯;公關專業;拉夫.奈德;衛斯里.史密斯
    Date: 2000-07
    Issue Date: 2016-10-20 15:22:16 (UTC+8)
    Abstract: 就出版總量而言，比起行銷或書藉，坊間新出版的公共關係專書並不算多，《大處思考－公關教父柏內斯》與《打不起的官司》於去年和今年相繼出版，算是少數具有份量的，與公共關係學門相關的中文譯作。前者介紹美國知名的公關專業前輩愛德華•柏內斯（書中稱呈為艾迪）的事蹟，並評斷其功過，該書原名《Father of Spin》，暗示這位傳奇人物呼風喚雨，扭轉乾坤的本領。
    Relation: 廣告學研究, 15, 209-212
    The Journal of Advertising & Public Relations
    Data Type: article
    Appears in Collections:[廣告學研究] 期刊論文

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