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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/10271


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/10271


    题名: Consumers` Online Information Search Behavior and the Phenomena of Search versus Experience Products
    作者: 別蓮蒂;Richard Widdows;Etta Y. I. Chen
    关键词: experience products;online information search;search products
    日期: 2004
    上传时间: 2008-11-25 10:44:37 (UTC+8)
    摘要: This study investigates consumers` importance evaluation and usage of the Internet as an information source, compared with other traditional information sources. The main issue is the extent to which experience products can be transformed so as to be searchable on the Internet. The results of a web-based survey showed that consumers of experience products tended to use more online information than those of search products. Online information sources from other consumers and neutral sources were perceived to be more important and were used more often by the consumers of experience products; whereas retailer/manufacturer websites were perceived to be more useful by consumers of search products. Perceived usefulness, perceived ease-of-use, market mavenism, and usage of offline information sources were also positively related to the usage of online information.
    關聯: Journal of Family and Economic Issues, 25(4), 449-467
    数据类型: article
    DOI 連結: http://dx.doi.org/10.1007/s10834-004-5490-0
    DOI: 10.1007/s10834-004-5490-0
    显示于类别:[企業管理學系] 期刊論文

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