政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/102251

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政大典藏 > Journal of NCCU > Issue 41 > Journal Articles > Item 140.119/102251

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Title:	非營利事業行銷
Other Titles:	Marketing for Non-Profit Organizations
Authors:	許士軍 Hsu, Paul Shih-Chun
Contributors:	企管系
Date:	1980-05
Issue Date:	2016-09-23 17:14:27 (UTC+8)
Abstract:	行銷的本質在促進社會內，或社會間價值之交換。而所謂之價值，並不限於經濟財貨或服務，諸如觀念、時間、文化活動或社會服務等等，都包括在內。在此觀念下，行銷機構亦很自然地不限於一般經濟性企業組織，而包括一般非營利性質之事業機構在內。究竟前此所討論之行銷觀念及方法等，如何應用到這類非營利組織，有何需要調整或改變之處？這些問題，都是本文所要討論的內容。
Relation:	國立政治大學學報, 41, 1-17
Data Type:	article
Appears in Collections:	[Issue 41] Journal Articles

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