政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/10210
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113325/144300 (79%)
造訪人次 : 51160781      線上人數 : 922
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋
    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/10210


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/10210


    題名: 國際化程度與專屬性資產對廠商績效之影響：台灣大型製造廠商之實證研究
    其他題名: Internationalization, Capability for Product Differentiation and Performance: An Examination of Large Taiwanese Firms
    作者: 林月雲;喬友慶;于卓民
    Lin, Carol Yeh-Yun
    關鍵詞: 國際化程度;產品差異化能力;績效;Internationalization;Capability for product differentiation;Performance
    日期: 2002-10
    上傳時間: 2008-11-25 10:34:02 (UTC+8)
    摘要: 多國企業的研究於國際企業之領域已行之多年，然而關於亞洲多國企業及其績效之探討尚未受到廣泛的注意。本研究以台灣大型製造廠商為樣本，探討國際化程度與產品差異化能力對廠商績效的影響。經由分析行政院主計處製造業資料庫發現，產品差異化能力 (包括研發密集度及廣告密集度) 對台灣的廠商績效有正向的影響。鑑於過去研究專注於線性關係的探討，本研究檢驗國際化程度對績效的影響為一先增後減的關係。實證結果發現，國際化程度與廠商績效間確實存在著倒 U 型的關係，即當國際化程度超過最適水準時，會使廠商績效產生負向效果。 The literature on multinational corporations (MNCs) lacks in depth study of Asian MNCs and the factors affecting their performance. This study examined the relationship of performance with internationalization and capability for product differentiation. By analyzing the internationalization activities of large Taiwanese firms, we found that the capability for product differentiation (in terms of R&D intensity and advertising intensity) has a positive impact on firms’ performance. In contrast to prior research that assumes a linear and monotonic relationship, this paper examined a curvilinear relationship between internationalization and performance. Empirical results showed that increasing levels of internationalization generate positive impact on performance up to specific level. Beyond the level, internationalization has a negative impact on the performance of large Taiwanese manufacturing MNCs. In short, an inverted U-shaped relationship between internationalization and performance was supported.
    關聯: 管理學報, 19(5), 811-842
    資料類型: article
    顯示於類別:[企業管理學系] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    811842.pdf308KbAdobe PDF21654檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋