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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/102054


    Title: 日本龍角散株式會社復甦轉型之探討
    Case study of organizational transformation :Ryukakusan
    Authors: 張秀慧
    Chong, Xiu Hui
    Contributors: 管康彥
    張秀慧
    Chong, Xiu Hui
    Keywords: 企業轉型
    變革八步驟
    龍角散
    Date: 2016
    Issue Date: 2016-09-20 11:43:26 (UTC+8)
    Abstract: 每家企業在經營環境的快變遷下，都有其興衰的過程，有的企業在逆境中求生存，有的企業無法適應黯然退場，有的企業生在逢時得以蓬勃發展。在眾多企業中，那些可以存在百年以上的企業，歷經過大風大浪，並且在愈加激烈變動的環境下生存必有其過人之處。它們如何以變革轉型的方式重新調整策略與管理模式，跟上時代潮流，持續創造卓越是值得研究探討的部分。

    本文試圖以日本知名的家庭常備藥品牌：龍角散株式會社的變革轉型個案為例子，從中尋求答案。龍角散是一擁有超過百年歷史的中小型家族式製藥商，自成立至今的200餘年內，龍角散在經歷過各種起落後，是日本人民心目中止咳用藥方面的領導品牌。本文以龍角散在1995年時所面臨的經營危機時，在第八代社長藤井隆太帶領下如何復甦轉型以擺脫負債，更將業績在10年內連翻3倍為主要的探討內容，分析與整理出其變革成功的關鍵因素與變革步驟，讓有意進行組織變革的中小企業解套。

    本文研究發現如下：
    一、 核心能力是企業存在的根本，企業在進行變革時應回歸原點思考，以核心能力的延伸出發以發揮事半功倍的效果。
    二、 過去促成企業成功的方法也會有其失效的一日，企業應與時俱進以迎合市場需求，避免被其淘汰。
    三、 經營理念是企業「靈魂」的所在，經營理念的傳承與強化讓企業得以永續經營。
    四、 企業應維持組織的彈性，建立一套可以偵測環境變化的機制，且將員工的成長視為企業的核心能力加以培養以及時因應環境的變化。
    Reference: 中文文獻

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    其他資料

    1. 龍角散官方網站https://www.ryukakusan.co.jp/
    2. 甘璐.(2016).專訪龍角散第八代社長藤井隆太：中國人為何來日爆買漢方藥.東方日報 http://www.livejapan.cn/news/news_interview/news_interview_economics/20160401/1537.html
    3. 吳怡萱.（2008）.演奏家社長讓兩百年龍角散回春.商業周刊 第1095期
    4. 吳恬儀 （2015），龍角散少爺領軍絕地翻身 ，動腦新聞 http://www.brain.com.tw/news/articlecontent?sort=&ID=22586#nDbxreq8
    5. 日本厚生勞動省 http://www.mhlw.go.jp/
    6. 日本OTC醫藥協會 http://www.jsmi.jp/act/gdesign.html
    7. 年配の役員全員に反対された「服薬補助ゼリー」開発秘話，週刊朝日http://dot.asahi.com/wa/2015081900086.html?page=1
    8. 莊煥 & 金城. 日本家庭藥協會來金推介家庭藥.金門日報社http://web.kinmen.gov.tw/Layout/main_ch/News_NewsContent.aspx?NewsID=166881&frame=&DepartmentID=13&LanguageType=1
    9. 船橋晴雄. (2003). 新日本永代蔵: 企業永続の法則. 日経 BP 社
    10. Wayne Wei對生技與醫療照護產業之觀察https://1637weiwenyi.wordpress.com/
    Description: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    102363122
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1023631221
    Data Type: thesis
    Appears in Collections:[MBA Program] Theses

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