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    题名: 跨國集團品牌併購動機與併後整合行動之研究
    The Research of Brands Mergers and Acquisitions Motives and Post Merger Integration Activities in Multinational Corporations
    作者: 郭于瑄
    Kuo, Yu Hsuan
    贡献者: 于卓民
    Yu, Chow Ming
    郭于瑄
    Kuo, Yu Hsuan
    关键词: 併購
    併購動機
    併購整合行動
    品牌併購
    L`Oreal
    LVMH
    Mergers
    Acquisitions
    Motives
    M&A
    Post Merger Integration
    Brands
    日期: 2016
    上传时间: 2016-09-20 11:43:20 (UTC+8)
    摘要: 自1980年代起，全球的併購活動開始熱絡，而近期在2010年後，市場上亦出現一波整併風潮，全球約有7000件併購案，總計高達2.7兆美金，且隨著這波全球化的併購風潮，精品產業也從百家爭鳴演變至今成為少數大集團鼎立局面。尤其在精品業與化妝品這兩個產業中，透過併購取得品牌公司以及相關資源，成為跨國企業在成熟市場將近飽和的狀態下，拓展其事業與推動成長，普遍使用的品牌建立方式之一。

    本研究以兩間跨國集團（L’Oréal萊雅集團和LVMH集團）之過去併購品牌公司的總體策略、影響併購因素與兩個近五年內的新併購個案來探討兩個研究問題：(1) 哪些因素影響企業併購品牌公司之動機？ (2)企業併購品牌公司後之整合行動為何？透過綜合分析了解影響其併購的因素，以及其主併方與被併方之整併動機與主併方於併購完成後三年內所採取的行動與策略。

    研究結果發現，企業併購品牌公司的動機主要是為了追求成長、截長補短、擴大經營領域與快速進入新市場，而影響企業併購品牌公司動機的因素，主要受到主併公司總體併購策略影響；另外，被併方的部分，影響是否被併的因素主要受到環境、自己本身的成長潛力以及主併方的資源與條件。而在併後整合行動方面，併購後對於品牌的整合都採取保留以及個別品牌策略，並慢慢對品牌的定位進行調整。另外，將被併方的經營團隊納入主併方中有助於後續整合的進行。
    第一章 緒論 1
    第一節 研究背景與動機 1
    第二節 研究問題與目的 2
    第三節 研究流程與章節介紹 3
    第二章 文獻探討 6
    第一節 併購定義與形態 6
    第二節 併購動機與影響併購之因素 11
    第三節 併後整合行動 24
    第三章 研究方法 30
    第一節 研究架構 30
    第二節 研究方法與資料搜集方法 31
    第四章 個案分析 36
    第一節 L`ORÉAL萊雅集團2006年至2014年之併購分析 36
    第二節 LVMH集團2006年至2014年之併購分析 47
    第三節 L’ORÉAL萊雅集團併購美即控股公司之分析 60
    第四節 LVMH集團併購寶格麗BULGARI之分析 72
    第五節 綜合分析與比較 86
    第五章 結論與建議 98
    第一節 研究結論 98
    第二節 管理意涵 101
    第三節 研究限制與未來研究建議 103
    參考文獻 106
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    描述: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    103363033
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0103363033
    数据类型: thesis
    显示于类别:[企業管理研究所（MBA學位學程）] 學位論文

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