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    政大機構典藏 > 傳播學院 > 新聞學系 > 會議論文 >  Item 140.119/101976


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    題名: 沉默的框架：框架理論六十年 的時間脈絡與空間想象
    其他題名: A Silent Paradigm: Mapping the Spatio-temporal Contours of the Six-decade Framing Theory
    作者: 王彥
    貢獻者: 傳播博二
    日期: 2015-07
    上傳時間: 2016-09-12 11:12:50 (UTC+8)
    摘要: The Framing Theory constitutes a topic of active research with a relatively long-standing effort, which looks back upon a 60-year history from 1955 when the eminent anthropologist, Bateson proposed, for the first time, the concept “FRAME” to 2015 when our study was still in its infancy. This paper attempts to chart the chronology of the Framing Theory and to highlight those practical and theoretical issues that we see as central to the investigation of Bateson’s mysterious silence as the pioneer of the Framing Theory. Such matters as his own interdisciplinary identity, his lack of academic promotion contributions to the “middle range theories” as well as the Spatio-temporal context of “effect is king”will profitably be taken on board by this paper. Besides, this paper, drawing on “the broad framing” perspective, also endeavours to shed light on the spaces where the frame occurs and which underpins the ever-changing landscape of general human beings communication and discovers the presence of silent “non-media effect framework”, silent “non-mass media framework” and silent “cultural framework”. This paper believes both the preference of empirical methodology and the focus on mass communication framework research (mass communication effects in particular) on the part of those communication scholars specializing in the Framing Theory have been significant influences on the shaping of aforementioned framework silence. To handle this issue, the embedment of framework into culture and the substitution of three-dimensional research arena in place of the “media – audience” binary linear model might be the two technocratic devices in the right direction.
    關聯: 中華傳播學會2016「從高雄出發:跨文化與新媒體想象」研討會年會, 中華傳播學會與義守大學 大眾傳播學系
    資料類型: conference
    顯示於類別:[新聞學系] 會議論文

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