政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/101800
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 50998017      Online Users : 835
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/101800


    Title: 韓國流行音樂的視覺性、身體化與性別展演：以「少女時代」的MV產製和消費挪用為例
    Other Titles: The Visuality, Embodiment and Gender Performance of Korean Pop: A Study on the Production, Consumption and Appropriation of the MVs of ＂Girls` Generation＂
    Authors: 李明璁
    Lee, Ming-Tsung
    Keywords: 少女時代;身體化;性別認同;音樂錄影帶;視覺性;韓國流行音樂  
    embodiment;gender identity;Girls` Generation;K-Pop;music video (MV);visuality
    Date: 2015-01
    Issue Date: 2016-09-09 14:52:54 (UTC+8)
    Abstract: 本研究首先要回答：韓國流行音樂（K-Pop）何以能在韓文並非強勢語言的限制下跨越國界？除了政策投入與資本整併，更仰賴新興網路影音分享平台的流通，與文本型構中高度的視覺性與身體化。有別於一般音樂錄影帶分析僅著眼於文本的視覺元素，本研究在方法上援用社會學家Scott Lash和Celia Lury所提出的追蹤物件（following the object）方法論，關注K-Pop作為消費對象物的跨文化流通歷程：從其生產到消費的全球在地化。透過對韓國音樂產業人士的訪談、相關文章的回顧、MV的文本分析、以及台灣本地迷群的參與觀察與深度訪談，本文亦將討論回答以下兩個子題：（一）在韓國流行音樂的發展脈絡中，視覺化、身體化與性別化的文本如何被設計產製，並在全球進行跨文化流通？（二）在地迷群如何挪用這些視聽素材，使之納入日常生活中的次文化實作與性別展演，進而形塑自身與群體的性別認同？
    This paper tries to resolve the puzzle firstly: how can Korean pop (K-Pop) become transbordering since Korean is not the main language in the world? It can be attributed to the policy input and capital integration, the textual circulation through emerging audio-video platform on-line, as well as the specific textual form with intensive visuality and embodiment. This paper applies not only traditionally visual-textual analysis but also the new methodology called “following the object” by the British sociologists Scott Lash and Celia Lury. The researcher regards K-Pop as an object of cross-cultural consumption and tracks its circulation from local production to “glocal” consumption. Through the interview to the K-Pop professionals, review of the relevant articles, textual analysis of the music videos and the ethnographic fieldwork of local fans community, this paper tries to answer the two questions: (1) how does K-Pop produce itself by the strategies of visualization and embodiment, as well as gendered performance; (2) how do the fans appropriate the K-Pop texts to re-perform and re-shape their gender identities in their everyday life.
    Relation: 新聞學研究, 122, 37-78
    Mass Communication Research
    Data Type: article
    Appears in Collections:[Mass Communication Research] Articles

    Files in This Item:

    File Description SizeFormat
    122-37-78.pdf1130KbAdobe PDF2418View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback