English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113485/144472 (79%)
Visitors : 51390523      Online Users : 807
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/101768


    Title: 第三人效果：社會向下比較過程的自利偏差
    Other Titles: The Third-Person Effect: Self-serving Bias in the Processes of Downward Social Comparisons
    Authors: 林素真
    Lin, Sue-Jen
    Keywords: 自利（自我提昇）偏差;社會比較;第一人效果;第三人效果;總統大選
    first-person effect;presidential election;self-serving self-enhancement bias;social comparison;third-person effect
    Date: 2013-07
    Issue Date: 2016-09-09 14:37:27 (UTC+8)
    Abstract: 本研究以684位台灣年輕選民對2012年總統大選競選相關訊息影響力的評估，探討第三人效果認知差距形成的過程，並檢測第三人效果認知差距對選民行為造成的影響。 社會心理學相關研究結果建議，人我之間媒體效果差距評估的形成，是在自利偏差的趨使下經由社會比較過程之結果。在此社會比較過程中，訊息評估者會以最易受影響者為評估基準點，並依訊息內容的需求性進行向上或向下比較，以滿足自我提昇的心理需求。本研究結果驗證此社會比較過程的存在：台灣大學生選民傾向以最易受選舉訊息影響的中立選民為競選相關訊息影響力的比較基準點，進行向下社會比較而形成第三人效果認知差距，且此認知差距愈大，愈會增強選民在未來總統大選期間要求媒體自律之意願。
    This study provides a theoretical explanation for third-person perceptual differentials and investigates how the perceived discrepancy between the impact of presidential election messages on the individual and on other people influenced voter support for media restriction in the context of the Taiwanese Presidential Election in 2012. This study proposes that the mechanism underlying the third-person perceptual disparity is a downward social comparison process that occurs when the perceivers, driven by self-enhancement bias, use the most vulnerable segments of society as the comparison anchor to form judgments of media effects on themselves and other people. An analysis of the responses from 684 voters in the 2012 Taiwan Presidential Election supports this assumption. The results showed that respondents used independent voters as comparison anchors to minimize the influence of election messages on themselves, which resulted in differences in media vulnerability among the comparison groups. In addition, a greater third-person perception was found to be associated with stronger support by voters for media self-regulation during future presidential elections.
    Relation: 新聞學研究, 116, 1-46
    Mass Communication Research
    Data Type: article
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

    Files in This Item:

    File Description SizeFormat
    116-1-46.pdf749KbAdobe PDF2251View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback