政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/101756
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 51053083      Online Users : 922
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/101756


    Title: 台灣線上遊戲的在地情境與全球化文化流動
    Other Titles: The Global Culture and Local Context of Online Games in Taiwan
    Authors: 張玉佩
    Chang, YuPei
    Keywords: 文化工業;在地化;全球化;媒體文化;線上遊戲
    Globalization;online gaming;media culture;localization;culture industry
    Date: 2012-10
    Issue Date: 2016-09-09 14:29:38 (UTC+8)
    Abstract: 線上遊戲作為文化工業產品，身處於文化意義、社會連結、政治與經濟變遷所共同編織起的網絡之中；在高資本與技術的門檻之下，線上遊戲也成為跨國媒體市場流動的代表。台灣身處於亞洲線上遊戲鍊結之重要一環，銜接起來自他國遊戲的在地化落實與本地遊戲文化的跨國傳遞。據此，本文透過檔案資料分析與深度訪談，描繪台灣線上遊戲產業興起的在地社會脈絡，透過其產業的全球化鍊結關係，瞭解媒體文化在全球化與在地化過程的拉扯以及醞釀於其中的不對等權力關係。研究結果有二。第一，本文將線上遊戲產業在台灣的發展分為醞釀期、起飛期與成熟期等三個階段，在醞釀期間，科技的物質結構發展扮演重要角色，起飛期與成熟期的政府政策與社會條件則影響較深。第二，在全球化文化流動上，本文歸納出語言、使用者特性與文化活動等三種在地化策略，並且提出在不對等的權力關係流動之下，存在著在地規範與文化鄰近性等兩種文化流動門檻。
    Online games are interlaced with cultural meaning, social connection, politics, and economic change. Based on a secondary data analysis of government documents, content analyses of game Web sites, and interviews with gaming companies, we describe the technological, political, and social forces that formulate the online gaming industry in Taiwan and construct a novel model to understand how the global culture of online gaming interacts with local contexts.As a global-culture industry, online gaming merges the borders of dominant and subordinate nations. Most Taiwanese game companies simultaneously localize foreign games and export self-producing games. Although game companies export online games, they focus on language localization, gamer-behavior pattern localization, and cultural customs localization. The flows of globalization are limited by 2 obstacles: local regulations and cultural proximity.
    Relation: 新聞學研究, 113, 77-122
    Mass Communication Research
    Data Type: article
    Appears in Collections:[Mass Communication Research] Articles

    Files in This Item:

    File Description SizeFormat
    113-77-122.pdf620KbAdobe PDF2331View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback