政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/101742
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113478/144464 (79%)
Visitors : 51489912      Online Users : 868
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/101742


    Title: 有線電視產業市場動能與系統員工工作滿意度之關連性研究
    Other Titles: Exploring Correlations between Market Dynamics and Job Satisfaction in Cable Television Systems
    Authors: 陳炳宏
    Chen, Ping-Hung
    Keywords: 工作滿意度;市場動能;有線電視產業;產業市場績效;S-C-P模式;媒體經濟學
    Cable television industry;job satisfaction;market dynamics;media economics;S-C-P paradigm
    Date: 2012-07
    Issue Date: 2016-09-09 14:07:56 (UTC+8)
    Abstract: 本研究以全台59家有線電視系統5,179位員工為研究對象，探討有線電視產業之市場動能因素（包括產權結構、資金來源、企業型態、市場類型、組織規模、與營業規模）與系統員工之工作滿意度的關聯性。研究結果發現，有線電視系統的企業型態、市場類型、營業規模，以及組織規模等，皆是影響系統員工工作滿意度的市場動能要素，其中又以企業型態為最重要，但資金來源與產權類型卻對系統員工的工作滿意度無顯著影響。
    This study focuses mainly on the correlations among industrial and market factors of the cable television industry and employee job satisfaction regarding cable television systems from a perspective at the individual level, instead of from traditional industrial and market perspectives. Specifically, this research concerns the relationships among the market dynamics of Taiwan’s cable television industry and employee job satisfaction regarding cable television systems, including corporate ownership, capital source, business type, market type, firm size, and customer size. This study conducted a questionnaire survey of all employees in 59 Taiwanese cable television systems. Of 5,179 total employees, 3,014 were surveyed and 2,545 respondents resulted in a successful return rate of 84 percent. The findings showed that business type has the greatest influence on employee job satisfaction, followed by market type, customer size, and firm size; though capital source and corporate ownership have less influence on employee job satisfaction.
    Relation: 新聞學研究, 112, 1-30
    Mass Communication Research
    Data Type: article
    Appears in Collections:[Mass Communication Research] Articles

    Files in This Item:

    File Description SizeFormat
    112-1-30.pdf467KbAdobe PDF2225View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback