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    題名: 網站可信度評鑑：概念、論證暨運作模式初探
    其他題名: Accreditation of Website Credibility: Concept, Discourse, and Operational Framework
    作者: 陳啟英
    Chen, Chi-Ying
    關鍵詞: 可信度評鑑;媒介可信度;網路可信度
    credibility accreditation;Internet credibility;media credibility
    日期: 2011-01
    上傳時間: 2016-09-09 11:49:05 (UTC+8)
    摘要: 長久以來媒介可信度的研究多聚焦在受眾的看法，而較少關注媒體本身所應具備之特質。本文嘗試提出一項新思維－網站可信度評鑑，乃是經由公正第三單位，以客觀的可信度衡量準則來評估網站，並授以審核標記，網路使用者可據此快速搜尋正確有用的資訊，以確保個人權益與社會公義。本文首先就媒介可信度的研究文獻，做一完整回顧；其後，從「網路媒體特性」與「網際權力」兩個層面，論述何以網站可信度評鑑有其必要性；文末，則以個案分析法探討評鑑機制先驅者「健康網站基金會」的運作架構與模式，並據此提出建議方案。
    In the past, media credibility research has often focused on receiver-based judgment; however, very little attention has been given to the characteristics inherent in the media. This study primarily proposes a new perspective regarding accreditation of website credibility. Generally, a website is accredited with a recognizable seal after being evaluated with objective credibility principles based on a fair third party’s feedback. This accreditation allows users to easily find correct and useful information as well as to protect personal rights, interests, and social justice. The study began with a full review of media credibility research followed by a discourse on the essentiality of website credibility accreditation from the viewpoint of Internet characteristics and cyber power. Based on a case study of the Health On the Net Foundation (HON), suggestions for implementation were also proposed at the end of this paper.
    關聯: 新聞學研究, 106, 249-283
    Mass Communication Research
    資料類型: article
    顯示於類別:[新聞學研究 TSSCI] 期刊論文

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