政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/101702
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113318/144297 (79%)
造访人次 : 50971365      在线人数 : 907
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/101702


    题名: 後冷戰時期文化的彈性資本積累： 從台灣通俗文化工作者瓊瑤的創作軌跡談起
    其它题名: Cultural Flexible Accumulation Across the Taiwan Strait in the Post-Cold War Period: The Creative Trajectory of Taiwan’s Popular Cultural Writer Chiungyao
    作者: 程紹淳
    Cheng, Shao-Chun
    关键词: 作者地位;兩岸合拍劇;後冷戰時期;彈性資本積累;瓊瑤
    author position;Chiungyao;cross-strait co-production;flexible accumulation;post-Cold War era
    日期: 2010-10
    上传时间: 2016-09-08 15:50:36 (UTC+8)
    摘要: 海峽兩岸的通俗文化交流一直到1980年代後期冷戰結束後，才因台灣通俗文化商品進入中國大陸而開始，其中言情作家瓊瑤的影響力不容忽視。瓊瑤除了言情小說在兩岸暢銷數十年之外，更首開兩岸電視合拍戲劇，並與她故鄉中國湖南的電視產業發展緊密相連。她也適時將台灣的電視通俗文化引介至大陸，影響中國電視在產業商業化進程中的面貌，並運用其華人離散族裔的特殊身份，在兩岸的文化產業中從事彈性的資本積累。檢視瓊瑤的創作軌跡，不難看出她如何利用後冷戰時期的特殊時代脈絡以及文化產業的運作邏輯，以建立她跨足兩岸的通俗文化產業。
    Only after 1980s when the Cold War period ended, the popular cultural production started exchanging across the Taiwan Strait. During the post-Cold War era, Chiungyao, a popular novelist, was an influential figure. She not only had already been an established romance writer as well as film maker and TV drama producer in Taiwan, but also became the first TV producer who emboldened other Taiwan TV producers by accomplishing a historical cross-strait TV co-production project. This ambitious move opened the door of cross-strait co-productions. Through these popular cultural exchanges, Chiungyao helped to introduce Taiwanese TV culture to China’s unfledged TV industry. Chiungyao also utilized her Chinese diaspora identity to help her hometown Hunan TV industry growing into a robust player in today China’s TV landscape. Chiungyao realized how to utilize resources in the cultural industry to build her unique “author position.” This paper primarily argues that Chiungyao’s creative trajectory deserves more serious analyses, thus we will be able to learn much more about the cultural flexible accumulation practices in the post-Cold War Taiwan and China.
    關聯: 新聞學研究, 105, 45-84
    Mass Communication Research
    数据类型: article
    显示于类别:[新聞學研究 TSSCI] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    105-45-84.pdf611KbAdobe PDF2216检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈