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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/101610


    Title: 【書評】Web 2.0,麥克魯漢知多少?
    Authors: 李信漢;杜綺文
    Date: 2007-07
    Issue Date: 2016-09-08 11:38:30 (UTC+8)
    Abstract: 麥克魯漢在《認識媒體—人的延伸》中從傳播媒介的變化如何影響社會、文化進行變遷來探討媒體和人類社會的關係。他首先提出「媒體即訊息」(The media is the message)的觀念,說明媒體的形式塑造了人事關連和人類行為模式,這乃是媒體內容所不能企及之處。從這個角度來看,他認為「了解媒體對於人類的精神價值和社會制度產生的革命性效應」是作為減低媒體對社會影響的重要方式。
    Relation: 新聞學研究, 92, 183-192
    Mass Communication Research
    Data Type: article
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

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