政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/101608
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 51064062      Online Users : 893
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/101608


    Title: 媒介素養的「賦權」作用：從人際溝通到媒介參與意向
    Other Titles: Empowerment through Media Literacy: From Interpersonal Discussion to Media Participation Intention
    Authors: 陸曄;郭中實
    Lu, Ye;Guo, Zhongshi
    Keywords: 人際溝通;媒介知識;媒介素養;媒介參與功效意識;媒介參與意向
    interpersonal discussion;media production knowledge;media literacy;media participation efficacy;media participation intention
    Date: 2007-07
    Issue Date: 2016-09-08 11:37:59 (UTC+8)
    Abstract: 媒介素養關注以「賦權」為特徵的參與行為。本研究主要探討人際溝通能力、媒介使用與媒介參與意向之間的關係，同時檢驗媒介知識、媒介參與功效意識作為中介是否分別影響或者改變著這對關係。通過對600個北京市民的隨機面訪發現，媒介知識與媒介參與功效意識有關，和媒介參與意向並未形成顯著關係；媒介新聞內容使用和人際溝通總體上都顯著正向預測媒介參與功效意識和媒介參與意向，但媒介參與功效意識作為中介變量顯著減弱甚至消除了這些影響。
    The media literacy’s interest in media participation centers on the notion of empowerment. This research investigates the impact of patterns of interpersonal discussion and media use on media participation intention. We also examine the role of media production knowledge and media participation efficacy as mediators in the flow of influence. Data collected from face-to-face interviews taken from a random sample of 600 Beijing residents show that media production knowledge has little effect on media participation intention. The media uses habits and interpersonal discussion as a multi-dimensional concept exerts direct influence on efficacy and behavioral intention, more so for reflective speakers than discussion followers. However, the relationships are significantly reduced or even eliminated after media efficacy is controlled.
    Relation: 新聞學研究, 92, 1-36
    Mass Communication Research
    Data Type: article
    Appears in Collections:[Mass Communication Research] Articles

    Files in This Item:

    File Description SizeFormat
    92(p.1-36).pdf430KbAdobe PDF2243View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback