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    題名: 大眾媒體與真實建構--一次現象社會學的探討
    作者: 戴育賢
    關鍵詞: 大眾媒體;真實建構;現象社會學
    日期: 1994-01
    上傳時間: 2016-09-06 16:34:16 (UTC+8)
    摘要: 大眾媒體建構真實，且是現代人感知客觀世界的依據，這種論點由來已久，可稱為建構的傳播理論。但以往學者習於先行區分客觀、媒體、主觀這三種真實，然後加以比較，探討媒體如何建構客觀真實，使個人主觀真實無法符應於客觀真實。於是，客觀真實變成某種外在於人、自給自足的東西，是三者中最「真」的真實。結果又落入實證科學的窠臼。本文試圖回溯建構論的兩位代表人物舒茲與伯格的現象學社會學，修正前述的理論困難。並且以言說分析為方法，在建構論之下，提出個研究電視與社會真實間關係的進路。
    Mass Media construct realities and besides, they are the bases of people to sense the objective world. This theory, so called "constructivist communication theory", derived long time ago. The scholars used to discriminate three realities, ie. Objective, media, and subjective reality, and then via comparison among them concentrate on how mass media construct objective reality. However, this made individual subjective reality can`t concur with objective reality. The objective reality, then, becomes the "truest" one of the three realities and something out of individual and it could suffice itself. Consequently, the theory follows Positivism again. This article attempts to trace Phenomenological Sociology of Schutz and Berger, who were the two ancestors of constructivism; hence amend the difficulty of the theory. In addition, based on constructivism, this article offers an approach to study the relationship between TV and social reality by means of discourse analysis.
    關聯: 新聞學研究, 48, 169-192
    資料類型: article
    顯示於類別:[新聞學研究 TSSCI] 期刊論文

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