政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/101361
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 114401/145431 (79%)
造訪人次 : 53123410      線上人數 : 930
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/101361


    題名: 不只是聽廣播：廣播與社群媒介匯流的擬社會互動經驗
    作者: 賴筱茜;陳延昇
    關鍵詞: 擬社會互動;社群媒介;吸引力;自我揭露
    日期: 2015-06
    上傳時間: 2016-09-05 17:23:14 (UTC+8)
    摘要: 廣播結合社群媒介是新形態媒介使用，尤其近年電台主持人在廣播媒介平台之外，紛紛經營臉書粉絲專頁與聽眾互動。本研究基於擬社會互動論點，分析電台主持人的社交吸引力、聲音吸引力，以及聽眾的動機、寂寞感，對擬社會互動之影響。同時也考量臉書粉絲專頁的自我揭露感知之數量、深度、正向性之變項影響。此外，本文也探討白天與夜晚的收聽情境是否影響上述變項互動關係。線上調查以有收聽特定知名廣播節目經驗者為立意抽樣，有效問卷為303份。結果顯示，整體而言，主持人社交與聲音吸引力與聽眾的擬社會互動經驗有正向關聯。工具性動機與寂寞感則沒有顯著影響。社群媒介方面，以自我揭露的深度最具影響效果，但數量卻意外發現與擬社會互動有負向關聯。顯示主持人運用社群媒介時，發文內容深度才是關鍵，過量和淺薄卻有反效果。本研究也針對白天和夜晚收聽情境進行比較，白天情境與整體情境相同，但夜晚收聽則發現自我揭露的正向性有顯著效果。本文著重探討新舊媒介匯流對閱聽人的收聽經驗之影響，並分析在此型態下的聽眾新面貌。
    In order to understand the new phenomenon of audiences’ experience of using traditional media converging with social media nowadays, this study applied parasocial interaction (PSI) perspective to examine the important factors related with the PSI mechanism, namely, attraction of sociality, attraction of DJs’ voice, instrumental motivation, and loneliness. In addition, social media use was considered as a new route of PSI in this study. The amount, depth, and valence of self-disclosure on Facebook Fan Pages were examined. The online survey recruited 303 participants who had experience both of broadcasting and Fan Pages for selected three popular music radio stations in Taiwan. The results indicated that the attractions of sociality and DJs’ voice impacted the PSI. Instrumental motivation and loneliness were not reported as significant. For Fan Pages, the amount of self-disclosure negatively predicted PSI. On the contrary, the depth of self-disclosure positively predicted PSI. The impact of day/night broadcasting sessions was discussed to explain different audience experiences on social media. In sum, this paper focused on the influence of combination of new and traditional media on audiences, especially for their parasocial experiences.
    關聯: 廣播與電視, 38, 1-33
    Journal of Radio & Television Studies
    資料類型: article
    顯示於類別:[亞洲廣電與新媒體研究 (原名：廣播與電視)] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    38(1-33).pdf1214KbAdobe PDF2910檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋