政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/101327
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 114205/145239 (79%)
造访人次 : 52857805      在线人数 : 1202
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/101327


    题名: 從抽樣與統計方法探討網路問卷調查的可行性：比較電話訪談與網路問卷樣本的實質差異性
    其它题名: Explore the Viability of the Internet as a Survey Tool: A Comparative Study on the Practical Significance of Sample Differ-ences
    作者: 李政忠
    Li, Jack C. C.
    关键词: 抽樣;等同度測試;網路問卷調查;網際網路;t檢定
    sampling;equivalence test;Internet-based survey;Internet;t-test
    日期: 2003-07
    上传时间: 2016-09-05 16:42:00 (UTC+8)
    摘要: 本研究採同一問卷以網頁形式呈現及電話調查的方式同步進行網路人口及使用模式相關資料蒐集，然後再以兩種不同的統計方法對資料進行差異度檢測，以此方式來比較兩種樣本的異同處，並探討利用網際網路做為調查工具的可行性。研究結果發現：⑴兩種抽樣方式所得人口統計結果具有明顯差異，但與歷年來的數據比較，均有相符與不符之處；網路問卷抽樣的人口結構具有相當程度的穩定性，電話問卷的樣本變異性較高。⑵同時運用兩種統計方法來檢測單一人口變項的使用行為模式，在兩種調查模式上的抽樣結果是否有所差異，結果發現差異性並不明顯，所得的結論多半不是證據不足、無法判斷，便是差異度不大、不具實質意義。依此發現，本研究認為，研究的目的如果是強調人口統計結構的話，電話隨機抽樣是必要的調查方式。如果研究的議題著重網路使用行為模式，網路問卷具有低成本的優勢，可以是另一種調查方式的考量。
    In this study, we conducted a telephone survey and a paralleling Internet-based one, using the same questionnaire. To examine how different the Internet survey sample was from the telephone survey, we implemented two statistical methods (t-test and equivalence test) simultaneously to analyze and compare the two samples. The findings indicate that the demographic configurations were different across the two sampling modes. We also found that the two samples were different for most variables concerning Internet use and media use patterns. However, the differences were in most cases only statistically significant. As far as practical significance was concerned, the samples of the two surveys did not differ that much. Implications of the findings were dis-cussed. We suggest that Internet as a survey tool has some advantages, and Internet-based survey could be complementary to traditional survey methods in the study on Internet users.
    關聯: 廣播與電視, 21, 55-95
    Journal of Radio & Television Studies
    数据类型: article
    显示于类别:[亞洲廣電與新媒體研究 (原名：廣播與電視)] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    21(p55-95).pdf479KbAdobe PDF24999检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈