政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/101307
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 114401/145431 (79%)
造访人次 : 53121825      在线人数 : 1165
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/101307


    题名: 從文化接近性觀點檢視台灣偶像劇 價值觀與外銷表現
    其它题名: Cultural Values and the Popularity of Taiwan’s Idol Dramas: A Cultural Proximity Perspective
    作者: 李育倩;李秀珠
    Li, Yu-Chien;Li, Shu-Chu
    关键词: 文化接近性;台灣偶像劇
    cultural proximity;Taiwan’s idol dram
    日期: 2011-06
    上传时间: 2016-09-05 16:06:47 (UTC+8)
    摘要: 以文化接近性的觀點，本研究針對台灣偶像劇銷售至亞洲各國的收視表現，探究受到歡迎的偶像劇其價值觀的內涵是否有差異。依照其於台灣與國外收視表現將17部偶像劇分組，並透過內容分析其內容價值觀以進行比較。研究發現，國內外收視表現皆佳的偶像劇有較顯著的「夫妻相敬」與「積極直接表達愛意」價值觀。此外，「愛在心底口難開」與「有仇必報」價值觀可以預測偶像劇國外收視表現，「獨立自顧」與「公事公辦」價值觀可以預測偶像劇版權賣埠的文化距離遠近。結果顯示，文化價值觀確實會影響偶像劇的收視表現，特別是儒家文化價值觀較受到亞洲觀眾的喜愛，呼應了文化接近性理論。
    This study adopted the cultural proximity perspective to examine the relationship between the cultural values presented in Taiwan’s idol dramas and their popularity among Taiwan’s and Asian audiences. This study purposely selected 17 Taiwan’s idol dramas and classified them into four types: (1) The dramas that were popular both in Taiwan and in Asian countries. (2) The dramas that were not popular either in Taiwan or in Asian countries. (3) The dramas that were popular in Taiwan, but were not popular in Asian countries. (4) The dramas that were not popular in Taiwan, but were popular in Asian countries. This study employed the method of content analysis to understand how cultural values presented in the idol dramas were related to their ratings in Taiwan and in Asian countries. The data analysis shows that the four types of idol dramas did differ significantly from one another in terms of certain cultural values. More findings were discussed in the thesis.
    關聯: 廣播與電視, 32, 27-70
    Journal of Radio & Television Studies
    数据类型: article
    显示于类别:[亞洲廣電與新媒體研究 (原名：廣播與電視)] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML2840检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈