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    Title: 社群媒體使用與異質性討論對政治參與的影響
    The impact of social media and heterogeneous talk on political participation
    Authors: 林彥伶
    Lin, Yen Ling
    Contributors: 施琮仁
    Shih, Tsung Jen
    林彥伶
    Lin, Yen Ling
    Keywords: Facebook政治使用
    政治參與
    討論網絡異質性
    數位原住民
    數位移民
    digital natives
    digital immigrants
    heterogeneous discussion network
    Facebook use
    political participation
    Date: 2016
    Issue Date: 2016-09-01 23:36:55 (UTC+8)
    Abstract: 社群媒體，尤其是Facebook，在台灣的普及程度愈來愈不可忽視，隨著社群媒體逐漸取代傳統媒體，成為個人獲取政治資訊的來源，其驅動政治參與的民主潛能值得進一步探討。

    此外，隨著社群媒體與政治參與的關聯在不同研究中產生分歧，且「討論網絡異質性」與政治參與之間的關聯性受到傳播學界的重視，本研究將Facebook使用區分為積極（表達性）與消極（資訊性）政治使用，並探討此二類使用和異質性討論、Facebook政治參與、線下政治參與的關係（包含直接、間接與交互作用）。此外，本研究將受訪者區分為「數位原住民」及「數位移民」，試圖洞悉此二族群是否在上述變項間存在差異。

    研究結果顯示，唯有積極的Facebook政治使用對本研究中兩種型態的政治參與有顯著的直接影響。討論網絡異質性同時為Facebook積極/消極政治使用對Facebook政治參與及線下政治參與的中介與調節變項，換言之，Facebook政治使用透過使用者的異質性討論對政治參與產生間接影響，且在討論網絡異質性高的人身上，Facebook政治使用提升Facebook政治參與的正面效益最大，但同時對線下政治參與的負面效力也最強。而就「數位原住民」及「數位移民」的樣本各別進行分析，本研究發現兩樣本中Facebook積極政治使用對政治參與皆有較大影響，Facebook消極政治使用唯有對「數位移民」的Facebook政治參與產生極小的顯著影響，對「數位原住民」的Facebook政治參與、線下政治參與則皆無顯著影響。此外，對於「數位原住民」來說，Facebook積極政治使用對政治參與的影響，會因「討論網絡異質性」而有所不同，然而此交互作用關係在「數位移民」的樣本中則不存在。
    It is clear that social media, especially Facebook, are pervading all sectors of society in Taiwan, particularly among young people.With social media becoming an integral part of individual’s most common political information sources which had gradually replaced traditional news medias, the potential power of social media to trigger users to participate in political activity worth further investigations.This article distinguishes the youth aged 18-35, which are defined as “Digital natives”, from other cohorts called “Digital immigrants” in terms of the differences in Facebook political use, discussion network status and political participating behaviors on Facebook platforms and offline settings.

    Findings suggest that positive Facebook political use plays a crucial role in directly affecting two forms of political participation while passive Facebook political use brings little effect on the outcome variables. Moreover, it finds that although heterogeous talk mediates the relationship between active/passive Facebook political use and two forms of political participation, it only majorly moderates the effect of active Facebook use on political participation simultaneously.The above-mentioned mediationg effects occurred in both digital natives and the digital immigrants while the moderating effects only occurred within the younger sample.
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    Description: 碩士
    國立政治大學
    新聞學系
    101451007
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1014510071
    Data Type: thesis
    Appears in Collections:[Department of Journalism] Theses

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