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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/101024
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| Title: | 泰國博物館難以為繼之困境與智慧財產權管理：從類比到數位以及美國法的啟示 |
| Other Titles: | The Problem of Unsustainability in Thai museums and Intellectual Property Rights Management: From Analog to Digital and the Lessons from the US |
| Authors: | 陳光合;陳曉慧
Nattapong, Suwan-in;Chen, Hsiao-Hui |
| Keywords: | 博物館;數位權利管理;智慧財產權管理;著作權;合理使用;泰國;東協;美國;數位化
museums;digital right management;intellectual property right management;copyright;fair-use;Thailand;ASEAN;US;digital |
| Date: | 2014-06 |
| Issue Date: | 2016-08-31 17:11:08 (UTC+8) |
| Abstract: | 數位時代的博物館營運並非易事，特別是對擁有許多珍貴千年古物，但科技卻落後於西方的開發中國家而言，更是如此。東協國家的博物館，即面臨如何從傳統的文化擴散任務出發，轉而因應數位時代的問題。由臉書、推特到Instagram，消費者渴求更多的數位化應用，但博物館，尤其是在泰國，卻面臨投資赤字、欠缺資源、不當管理策略等問題，難以回應社會與消費者的需求。而泰國博物館不重視智慧財產權歸屬與授權機制等資產權利管理的問題，隨著東協走向自由貿易市場，各成員國文化彼此相近，將使泰國著作的主體識別性，更形模糊。因此本文建議泰國博物館應速：（1）將智慧財產權管理機制納入內部營運管理中，以及（2）修改泰國著作權法，使博物館修復與保存的功能可以受到合理使用之保障。透過對美國博物館以及泰國的交互性社會結構之研究，本文也建議泰國博物館最佳的永續策略應為B2B2C，亦即透過集體管理組織來進行授權，區隔但平行經營商業與非商業利用市場。
To operate museums in the digital era is not an easy task especially for developing countries where technology lies behind western though it is rich of antiques and cultural artifacts with thousand years of history that is supposed to be a raise of its value. Moving towards the digital age, museums in ASEAN are now in the time of its transition where its mission is no longer limited to cultural diffusion but also how their operation can become sustainable. From Facebook to Twitter and now the Instagram, along with the recent movement of consumers` behavior and their increasing demand of consumption in digital format, museums, at least in Thailand, have been facing with the problems of its deficit in terms of their unrecovered return on investment, lack of sufficient resources, and inappropriate management strategy to meet domestic need and consistent with the regional situation. That being said, right management of assets is not likely paid attention by museums in Thailand, including the process of IP clearance and licensing mechanism. Particularly in ASEAN context whereby creative works, i.e. painting, are the product of culture similarly shared by members, in order to distinguish one country`s product from others, especially in the time of ASEAN free trade, and to sustain their business, this paper argues that Thai museums should urgently i) reform their internal management by applying the IPRs management mechanism into their practice and ii) revise the provision of Thai Copyright Law to include museums under the scope of fair-use to the extent that necessarily require to perform their replacement and preservation functions. By taking American museums as a model of the studyand Thai social structure of reciprocity into account, this paper further argues that the best approach suitable to Thai museums is the B2B2C where its license is operated under collective management society. This will thus allow museums to aim on both income generation and non-commercial use in parallel by differentiating or segmenting their markets. |
| Relation: | 政大智慧財產評論, 12(1), 67-116
NCCU Intellectual Property Review |
| Data Type: | article |
| Appears in Collections: | [智慧財產評論] 期刊論文
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| index.html | | 0Kb | HTML2 | 649 | View/Open | | agreement.pdf | | 823Kb | Adobe PDF2 | 26 | View/Open |
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著作權政策宣告 Copyright Announcement1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.
2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(
nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(
nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
